Inbound & Product Marketing Specialist - SaaS

Job Title: Inbound & Product Marketing Specialist - SAAS

Location: Lagos | Full-Time

Role Overview: We are seeking an Inbound & Product Marketing Specialist to drive lead generation, storytelling, and sales enablement. This role combines inbound marketing with product marketing and converts high-quality leads while building strong product narratives.

Responsibilities:

- Design and execute inbound campaigns (SEO, SEM, email, LinkedIn, industry platforms).

- Manage marketing automation & CRM tools (HubSpot, Zoho, etc.).

- Develop product positioning, messaging, and go-to-market campaigns.

- Create impactful content: case studies, whitepapers, blogs, videos, sales collateral.

- Collaborate with Sales & Product teams to support pipeline and growth initiatives.

Requirements:

- 5 10 years experience in B2B SaaS or platform marketing.

- Proven expertise in inbound funnels & content-driven campaigns.

- Strong storytelling and content creation skills.

- Hands-on with marketing automation & CRM tools.

- Data-driven mindset with strong communication skills.