IMS Learning Resources - Head - Brand Enhancement

Role Summary / Purpose:

- Drive Demand Generation through ROI-driven campaigns across digital, referral, affiliate, and ground-level marketing channels.

- Establish IMS as a Preferred Brand in Test Prep: Craft compelling brand narratives and create strong brand recall among students and parents across India for all IMS offerings CAT, GMAT, GRE, Study Abroad, etc.

- Work closely with regional heads, business heads and center teams to design high-impact local campaigns (online + offline) that support walk-ins. Build marketing playbooks and assets that empower ground teams to drive growth.

Outcomes expected (within first 612 months):

- Significant improvement in brand recall and preference across target student. And gaining visible ground in competitive markets through focused, hyperlocal campaigns and brand penetration strategies.

- Create agile processes, define key metrics, and build a data-backed, high-performance marketing team culture with strong collaboration across product, sales, and tech functions.

- Sharp rise in organic and paid viewership, follower growth, content engagement, and platform-specific visibility on Instagram, YouTube, and LinkedIn aligned with student discovery habits.

Qualification / Competencies Required (Must-Have):

- 7-15 years of experience in performance marketing.

- Strong digital-first thinking, funnel optimization, and analytics capabilities.

- Highly collaborative mindset with sales, tech, and creative teams.

What Success Looks Like in This Role:

- IMS Becomes a Preferred & Trusted Brand in Test Prep. Brand recall improves significantly across CAT, GMAT, GRE, and Study Abroad segments.

- Marketing Evolves Into a Strategic Growth Engine: A robust, scalable marketing ecosystem is established. Decision-making becomes insight-led, and marketing execution is consistent, timely, and ROI-driven.