Impacteers - Director - Marketing

Job Title: Director of Marketing

Location: Chennai, India (Full-Time, In-Office)

Reports To: Head of Marketing

Type: Full-Time

Level: Senior Leadership

About Impacteers

Impacteers is on a mission to create pathways for impactful careers. We believe in valuing skills, passion, and ideas over traditional credentials-empowering individuals through:

Jobs - Discover top roles in mission-driven organizations

Courses - Learn in-demand, future-ready skills

Mentors - Access expert guidance for meaningful career growth

Based in Chennai, we are a fast-growing, purpose-led startup focused on reshaping how people find and build careers that matter. As we scale our reach, we're looking for a Director of Marketing to strengthen our brand, drive growth, and engage our audience.

Role Overview:

- As the Director of Marketing, you will be responsible for planning and executing end-to-end marketing strategies to grow the Impacteers brand and user base across digital channels. You will report to the Head of Marketing and lead initiatives that span brand storytelling, performance marketing, content strategy, and user engagement.

- This role is ideal for a results-oriented marketing leader who thrives in high-growth environments and wants to create measurable social impact.

Key Responsibilities:

Strategy & Leadership

- Support the Head of Marketing in implementing the overall marketing roadmap

- Lead the execution of campaigns that drive awareness, acquisition, and engagement across Jobs, Courses, and Mentors

- Mentor and manage a growing team of marketers, creatives, and agency partners

Brand & Content

- Craft compelling brand narratives across web, social, and email channels

- Develop content that drives user trust and reinforces our mission and offerings

- Oversee creative development for marketing assets including videos, landing pages, case studies, and more

Digital Marketing

- Own paid and organic digital growth: SEO/SEM, Meta, LinkedIn, Google Ads, email, and influencer campaigns

- Optimize campaigns for performance, conversion, and ROI using data and analytics

- Implement and manage marketing automation, CRM workflows, and reporting dashboards

Community & Partnerships

- Help build an engaged, values-aligned user community

- Drive partnerships with organizations, influencers, and collaborators that align with our brand

- Represent the company in select external engagements and brand activations

Qualifications:

- 8+ years of progressive marketing experience, with 3+ years in a leadership role

- Prior experience in building or scaling digital-first brands; startup experience preferred

- Strong understanding of growth marketing, content creation, and analytics

- Proven ability to lead cross-functional projects and teams

- Experience in edtech, HR tech, SaaS, or purpose-led platforms is a strong plus

- Excellent communication, leadership, and creative thinking skills

- Must be based in Chennai and available full-time in-office