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Company Overview: ImpactGuru.com is India's leading healthcare financing platform aimed at improving healthcare accessibility and affordability through technology solutions for hospitals, patients, and donors. Job Summary: - As a Retention Marketing Manager at ImpactGuru.com, you will play a crucial role in developing and executing strategies to enhance customer retention, loyalty, and lifetime value. - This position requires a data-driven approach to understand customer behavior and create personalized experiences that drive engagement and retention. Key Responsibilities: Strategy Development: - Develop and execute comprehensive retention marketing strategies focused on increasing customer loyalty, reducing churn, and maximizing lifetime value. Customer Segmentation: - Utilize customer data to segment the customer base effectively and create targeted retention campaigns tailored to different customer segments. Multi-Channel Campaigns: - Design and implement multi-channel retention campaigns across email marketing, SMS, push notifications, in-app messaging, and social media platforms. Personalization: - Implement personalization techniques to deliver relevant and timely content to different customer segments, enhancing engagement and satisfaction. Lifecycle Marketing: - Develop and manage customer lifecycle marketing programs including onboarding, engagement, upsell, and win-back campaigns to optimize customer retention throughout their journey. Data Analysis: - Monitor and analyze key retention metrics and campaign performance, providing actionable insights and recommendations for continuous optimization. Collaboration: - Work closely with cross-functional teams including product, content, customer support, and analytics to ensure alignment and effectiveness of retention strategies. Customer Feedback: Gather and analyze customer feedback to identify pain points and opportunities for improving the overall customer experience, thereby increasing retention rates. Required Skills and Qualifications: - Proven experience (2-4 years) in retention marketing or a similar role within the healthcare or tech industry. - Strong understanding of customer lifecycle management and marketing automation tools. - Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. - Creative thinker with a passion for developing innovative and effective retention strategies. - Effective communicator and collaborator with cross-functional teams. - Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred)

Mumbai

Impact Guru - Retention Marketing Manager 

Job Description for Impact Guru - Retention Marketing Manager  in IMPACT GURU TECHNOLOGY VENTURES PRIVATE LIMITED in  Mumbai for (2-4) years of experience. Apply Now!

Impact Guru - Retention Marketing Manager  | iimjobs.com