Impact Guru - Manager - Influencer Marketing

About ImpactGuru:

700 Million Indians don't have any health insurance. India has the highest medical inflation rate in Asia at 14%, that's more than China (12%), Indonesia (10%), Vietnam (10%), and the Philippines (9%). 50% of healthcare expenses in India are paid out-of-pocket. The global average is 20%. 1 in 4 urban Indian households that have taken unsecured loans took them to cover medical expenses and this trend is expected to only increase in the coming years.

The CarePal group came into existence to provide financing solutions that bridge the Out of Pocket Expense Needs of Middle Class Indians. The CarePal Group's vision is to build India's first and largest integrated healthcare financing ecosystem.

About the Role:

We are looking for an experienced Manager - Influencer Marketing to lead and own the influencer marketing vertical end-to-end. The role involves developing strategy, building creator partnerships, executing high-impact campaigns, managing agencies, collaborating with cross-functional teams, and delivering measurable business outcomes through influencer-led fundraising initiatives.

Key Responsibilities:

- Own the influencer marketing strategy and roadmap aligned with business objectives.

- Identify, onboard, and build long-term relationships with influencers across categories.

- Lead end-to-end influencer campaigns including planning, outreach, negotiations, execution, reporting, and optimization.

- Drive content output across Instagram (Reels, Feed, Collabs) and YouTube (Shorts & Long-form).

- Manage relationships with influencer marketing agencies, talent managers, and creator partners.

- Negotiate commercials and ensure cost-effective collaborations.

- Brief influencers on campaign narrative, messaging, and CTAs while ensuring timely, high-quality content delivery.

- Track campaign performance across reach, engagement, traffic, CTR, conversions, ROI, and fundraising impact.

- Collaborate closely with Performance Marketing, Content, Creative, PR, and Fundraising teams to maximize campaign effectiveness.

- Build scalable processes, reporting dashboards, and mentor team members while identifying new growth opportunities.