Illumine - Senior Marketing Manager

Location: Bengaluru

Type: Full-time (Onsite)

What You'll Do

As a Senior Marketer, you'll own content creation across formats and distribution across channels to drive growth

Campaigns & Growth

- Build and execute multi-channel marketing campaigns to generate leads and build brand authority.

- Write as well as partner with the content team to amplify blogs, videos, and webinars through social, email, and paid.

- Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize content for conversions.

Events & Webinars

- Own the strategy and execution of illumine webinars and demo days - from promotions to attendee engagement.

- Plan & execute participation in industry expos, conferences, and workshops.

- Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case studies).

Analytics & Reporting

- Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).

- Build monthly dashboards for leadership on campaign, community, and social media performance.

- Continuously refine strategy based on data.

What You'll Bring

- 5-10 years of experience in B2B SaaS marketing.

- Strong background in campaigns, demand generation, events and content marketing

- Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).

- Analytical mindset with experience in setting up dashboards & KPIs.

- Excellent project management skills - able to handle multiple campaigns/events.

- A growth-driven mindset: eager to experiment, test, and scale what works.

Why Join illumine

- Be part of a fast-growing SaaS platform that's shaping the future of childcare across the world.

- Work with a global customer base (US, UAE, Europe, Asia).

- Own initiatives end-to-end - from idea to execution.

- Collaborative team with strong focus on innovation and impact.