Digital Marketing - AM/DM About 'IITB Development and Relations Foundation (IITB-DRF) : - The Indian Institute of Technology (IIT) Bombay, an autonomous institute and a deemed university, has established the IITB Development and Relations Foundation (IITB-DRF), an independent non-profit organization (Sec8 company). - The IITB-DRF is set up as a focused development organization for the institute, to focus on outreach, cultivation and stewardship of the alumni, corporate and philanthropic donor community. Through this, it aims to help the institute build & sustain world class infrastructure, drive cutting-edge and scholarship, in collaboration with faculty and students of IITB. - The IITB-DRF aims to enable IIT Bombay to be more financially independent through creating a development/fundraising capability. The key objective is focus on its core purpose of scaling up alumni and corporate outreach with a view to seeking their active participation through fundraising and donor participation in enriching IIT Bombay ecosystem. - Develop, implement and manage our email marketing and social media strategy - Define critical email marketing and social media KPIs and measure the success & impact of the strategy - Manage and oversee email marketing and social media content - Build and maintain an editorial calendar for all relevant social channels - Stay up to date with latest email marketing and social media best practices and technologies - Ensure content is informative and appealing in line with requirement of campaigns - Collaborate with multiple teams within the organization and different stakeholders of the Institute - Monitor SEO and user engagement and suggest content optimization - Develop and maintain framework for keyword research and relevant dashboarding - Website optimization and key performance metrics through Google Analytics - Making recommendations regarding process improvements and helping develop performance policies and procedures - Support development and content teams on optimization projects to improve user engagement - Bachelor's or Master's degree in marketing or relevant field. - At least 4 to 5 years' experience in digital marketing working with successful brands - In-depth knowledge of various social media platforms, best practices, and website analytics. - Highly creative with excellent analytical abilities. - Excellent communication and interpersonal skills. - Abreast on the latest trends and technologies in digital marketing.

Mumbai

IIT Bombay - AM/DM - Digital Marketing 

Job Description for IIT Bombay - AM/DM - Digital Marketing  in Indian Institute of Technology, Bombay  in  Mumbai for (3-7) years of experience. Apply Now!