IIDE - Director - Sales

Job Description:

We are looking for a Director of Sales who can take charge of our sales team and is enthusiastic about working in a fast-paced, high-growth company.

This role is part of the B2C sales function, ensuring target enrollments are achieved for our courses (India/International business).

Reporting directly to management, the role involves driving new customer acquisition and motivating sales teams to perform beyond targets. Work experience with EdTech is required.

Job Function:

Sales Target Achievement:

- New Customer Acquisition

- Conversion of leads received through various marketing channels

- Direct, manage, and coach sales counselors in the team to generate revenue through direct sales and telesales

- Deliver targeted top-line as per the business plan by meeting sales targets.

Sales Strategy:

- Develop and implement comprehensive sales strategies and other promotional activities for various products to achieve targeted sales

- Understand students' requirements and pass on insights toward product improvement based on student interaction/feedback

Team Management:

- Manage a team of 60+ sales personnel

- Provide training on calls, sales pitches, and objection handling

- Set team targets and ensure they are achieved

- Ideate for cross-selling and upselling

- Strategize and plan incentive structures based on monthly targets

- Recruit and select new team members, including interviews and hiring

Reporting and Audits:

- Continuously monitor team members based on performance metrics

- Report the overall performance of the team on different parameters like weekly/bi-weekly revenue per salesperson, average revenue per salesperson, etc.

- Conduct regular audits in LeadSquared (CRM) to ensure proper lead utilization by team members

Requirements:

Required Experience and Qualifications:

- 10 years of work experience in sales

- Must have managed a team of 30+

- Excellent communication and management skills

- Deep understanding of conversion rates

- Strong sales orientation and customer focus

- Working knowledge of CRMs and Sales automation tools

- Must be proficient in MS-Office

- Great objection handling skills

Expected KPIs:

- Maintaining hygiene in lead funnel to arrive at desired sales

- Improving and maintaining sales conversion rates

- Monitoring calls and sales counselors' productivity.

- Ensuring team productivity is at its highest to achieve monthly targets