Ignitho Technologies Reviews by Employees

Data Analyst

Marketing Specialist About Ignitho: Ignitho is a next-generation digital engineering company enabling enterprises to leverage Data, Analytics, and AI-driven solutions to accelerate digital transformation. We combine speed, scalability, and innovation to deliver measurable business impact for our global clients. Position Overview: As a Marketing Specialist at Ignitho, you will be responsible for driving targeted marketing initiatives that generate high-quality leads, strengthen brand positioning, and support sales in winning strategic deals. You will own the end-to-end execution of integrated marketing campaigns, including account-based marketing, content strategy, digital engagement, and event management. The role requires a marketing professional with deep B2B experience, a solid understanding of the IT services landscape, and the ability to create competitive differentiation through innovative marketing strategies. Key Responsibilities: Lead Generation & Demand Creation: - Design and execute multi-channel marketing campaigns that attract and convert prospects into qualified leads. - Drive account-based marketing (ABM) programs for priority clients and industries. - Support sales in large deal pursuits with tailored marketing strategies and customized assets. Content & Brand Positioning: - Develop and manage high-impact marketing content such as case studies, whitepapers, blogs, and sales collateral. - Collaborate with sales teams to align messaging with client needs and business priorities. - Enhance Ignithos visibility through thought leadership and digital channels. Market Intelligence & Strategy: - Conduct competitive and market research to provide insights into industry trends, opportunities, and risks. - Recommend marketing approaches to position Ignitho strongly in a competitive IT services environment. - Continuously optimize marketing campaigns based on performance analytics. Execution & Collaboration: - Partner with internal teams and leadership to ensure timely, high-quality delivery of marketing initiatives. - Track, measure, and report campaign performance against defined KPIs. - Drive partner marketing and event-based demand generation initiatives. Must-Have Skills: - Proven experience as a B2B Marketing Specialist within the IT services industry (data and analytics preferred). - Strong expertise in lead generation, ABM, and integrated campaign execution. - Excellent written, verbal, and presentation skills. - Solid analytical and problem-solving abilities with a data-driven mindset. - Strong project management and organizational skills to handle multiple priorities. - Education: Bachelors/Master's degree in Computer Science, Business, Marketing, or Communications Nice-to-Have Skills: - Familiarity with marketing automation platforms and CRM tools. - Experience in partner marketing and event management. - Strong relationship-building and negotiation skills. - Desk research and market analysis expertise

Chennai

Ignitho Technologies - Specialist - Marketing 

Job Description for Ignitho Technologies - Specialist - Marketing  in Ignitho Technologies (India) Private Ltd. in  Chennai for (3-7) years of experience. Apply Now!