IDP Education - CRO Specialist

Conversion Rate Optimisation (CRO) Specialist

Location: Chennai

Reports To: Head of SEO

Business Unit: Digital Experience

Position Type: Permanent Full-Time

Position Purpose:

At IDP Education, we're looking for a data-driven CRO Specialist to help optimise the digital customer journeys for our global brands-IELTS and IDP Education Student Placement.

You'll play a key role in improving booking rates, lead generation, and overall user experience across our websites and apps. With over 100 million users and 2 million app downloads annually, this is a unique opportunity to test ideas at scale and make a global impact.

Key Responsibilities:

Conversion Rate Optimisation Strategy:

- Develop and execute data-driven strategies to improve conversion rates.

- Use tools like Microsoft Clarity and Convert to identify opportunities and run A/B tests.

- Collaborate with Product, Marketing, Tech, and Analytics teams to implement and test changes.

- Share insights and recommendations with stakeholders.

CRO Implementation:

- Help establish internal processes and best practices for CRO.

- Support the rollout of CRO improvements across global websites and apps.

- Build and deploy both simple and advanced CRO experiments

Global Collaboration:

- Work with regional and country teams to understand market nuances and test new ideas.

- Share learnings and best practices across teams.

Customer First:

- Understand user needs and behaviours to inform CRO strategies.

- Use customer labs and feedback forums to validate ideas.

Analytics and Reporting:

- Ensure proper tracking and data availability for CRO initiatives.

- Monitor and report on test performance and conversion metrics.

- Maintain documentation of tests and outcomes.

About You:

Experience Required:

- Minimum 2 years of experience in conversion rate optimization, with direct experience altering code.

- Proficiency with Microsoft Clarity and Convert A/B Testing tool or similar testing tools.

- Familiarity with Google Analytics and other digital marketing tools.

- Experience working in cross-functional teams and delivering data-backed recommendations.

Skills & Capabilities:

- Strong analytical and problem-solving skills.

- Ability to write and debug html, CSS and JavaScript code

- A customer-first mindset.

- Excellent communication and stakeholder management.

- Ability to manage multiple projects and priorities.

Internal Relationships:

- Digital Experience Team

- Content Team

- Developer Team

- Global Marketing and Product Teams

External Relationships:

- Students, test takers, and institutions

- Vendors and agencies

- Social media influencers and content contributors