Identixweb - Head - Digital Marketing

Job Description :

We are looking for a Digital Marketing Head to lead end-to-end marketing for SaaS products serving domestic and international clients. This role suits both product companies where multiple SaaS products are managed.

Roles & Responsibilities for Digital Marketing - Head :

- Plan and execute digital marketing strategies for SaaS products in India and global markets.

- Own multiple channels: PPC, SEO, Social Media, Email Marketing, whatsapp campaign, Marketing Automation and product and company branding.

- Design and manage marketing funnels to drive trials, demos and paid conversions.

- Coordinate with internal teams (sales, support, product, tech, content, design) and clients (for service companies).

- Monitor KPIs such as traffic, leads, MQLs, SQLs, CAC, LTV and campaign ROI.

- Manage and guide internal team members or external agencies/freelancers.

- Prepare monthly and quarterly marketing performance reports and growth plans.

- Stay updated with SaaS marketing trends and tools used globally.

Skills & Requirements for Digital Marketing - Head :

- 5+ years of experience in Digital Marketing

- Strong experience in SaaS marketing (domestic and/or international).

- Hands-on knowledge of SEO, PPC, social media, email marketing and analytics.

- Experience working either with a SaaS product company or a digital agency/service company handling SaaS clients.

- Strong communication, stakeholder management and team leadership skills