Identixweb - Growth Leader/Digital Marketing Head - SaaS

Job Description:

We are looking for a Digital Marketing Head to lead end-to-end marketing for SaaS products serving domestic and international clients. This role suits both product companies where multiple SaaS products are managed. Strong communication, stakeholder management and team leadership skills. Plan and execute digital marketing strategies for SaaS products in India and global markets.

Roles & Responsibilities for Digital Marketing Head:

- Plan and execute digital marketing strategies for SaaS products in India and global markets.

- Own multiple channels: PPC, SEO, Social Media, Email Marketing, whatsapp campaign, Marketing Automation and product and company branding.

- Design and manage marketing funnels to drive trials, demos and paid conversions.

- Coordinate with internal teams (sales, support, product, tech, content, design) and clients (for service companies).

- Monitor KPIs such as traffic, leads, MQLs, SQLs, CAC, LTV and campaign ROI.

- Manage and guide internal team members or external agencies/freelancers.

- Prepare monthly and quarterly marketing performance reports and growth plans.

- Stay updated with SaaS marketing trends and tools used globally.

- Strong communication, stakeholder management, and team leadership skills.

Skills & Requirements for Digital Marketing Head:

- 5+ years of experience in Digital Marketing.

- Strong experience in SaaS marketing (domestic and/or international).

- Hands-on knowledge of SEO, PPC, social media, email marketing and analytics.

- Experience working either with a SaaS product company or a digital agency/service company handling SaaS clients.

- Strong communication, stakeholder management and team leadership skills.