ideaForge - Program Manager

Key Responsibilities:

Program Development & Strategy

- Design and implement channel partner programs (e.g., onboarding, training, incentives).

- Define go-to-market strategies with partners.

- Align the channel strategy with broader sales and business objectives.

Partner Enablement

- Develop training materials, certification programs, and sales tools.

- Conduct enablement sessions to educate partners on products, processes, and selling techniques.

- Provide ongoing support and updates to keep partners engaged and effective.

Performance Management

- Track and analyze partner performance metrics (sales volume, pipeline growth, deal registration, etc.

- Identify underperforming partners and create improvement plans.

- Set and manage partner targets, KPIs, and scorecards.

Relationship Management

- Build and maintain strong relationships with key partners.

- Act as the main point of contact between the company and its partners.

- Resolve conflicts and manage escalations.

Marketing & Incentives

- Collaborate with marketing to run joint campaigns and co-branded efforts.

- Manage channel incentive programs like rebates, MDF (market development funds), and SPIFFs.

- Ensure partners are properly leveraging marketing resources.

Compliance & Operations

- Ensure partners comply with contractual and brand guidelines.

- Manage partner onboarding, contracts, and documentation.

- Work closely with legal, finance, sales, marketing, product management teams to support channel activities.

Skills & Qualities Needed:

- 15 years of experience in project and program management.

- Strong understanding of B2B sales and indirect selling models.

- Excellent project management and communication skills.

- Analytical mindset for data-driven decision-making.

- Experience with CRM and partner relationship management (PRM) tools.

- Experience of getting a partner relationship management (PRM) software rolled out within the organization.

- Ability to build long-term relationships and influence stakeholders.

- Experience of designing & implementing programs across boundaries (at international level).