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VP of Data Science and Performance Marketing Operations Responsibilities: - VP of Data Science and Performance Marketing Operations leads IBM's data science, media and marketing automation engine. - This executive role is responsible for mission-critical functions including marketing technology, data and advanced analytics that is integrated into one global team responsible for partnering with demand and client experience teams to fuel growth. - This role requires a balance between the of the art and science of marketing. It requires a culture of curiosity and experimentation. - And, it requires an unprecedented level of data, intelligent workflow automation and artificial intelligence / machine learning at the core of all we do. The overview of the role includes: - Media budget ($200mm+): Buying excellence (internal & external), agency relationships - Automation / CRM: Progression of demand / LTV thru martech and automation - Data & Analytics: Performance insights to improve marketing ROI / growth impact - Growth dashboards: Dashboards and performance tracking for growth / progression - Team leadership: 200+ performance marketers, media experts, martech automation leaders, and data scientists - Key characteristics of the role will include openness, elite people leadership, drive for innovation / automation, and excitement from tackling difficult, dynamic problems.

Metros

IBM - Vice President - Data Science & Performance Marketing Operations 

Job Description for IBM - Vice President - Data Science & Performance Marketing Operations  in Kyndryl in  Metros for (24-28) years of experience. Apply Now!

IBM - Vice President - Data Science & Performance Marketing Operations  | iimjobs.com