Key Responsibilities

1. Student Admissions & B2C Growth

- Drive monthly revenue and admission targets for K-12 tuitions & test prep.

- Conduct counselling sessions, product demos, academic walkthroughs, and parent meetings.

- Convert inbound and outbound leads using structured sales processes.

- Monitor parent concerns and work with academic/ops teams for smooth delivery.

- Own the complete sales funnel from lead to conversion to retention.

2. Franchise Development & Expansion (B2B)

- Pitch i2Global's franchise models: FOFO, FIFCO, Hybrid Learning Centres.

- Drive end-to-end franchise closures - lead sourcing, pitching, ROI discussion, due diligence, agreement closure.

- Evaluate properties for centre feasibility (catchment analysis, rental feasibility, ROI projection).

- Coordinate with legal, finance & operations for franchise onboarding.

- Build strong relationships with franchise owners to generate recurring business.

3. Market Intelligence & Growth Strategy

- Analyse market trends, competitor offerings, pricing, and parent pain-points.

- Identify new micro-markets in Chennai & Bengaluru for expansion.

- Provide weekly insights to management on lead quality, ROI of campaigns, and conversion bottlenecks.

- Suggest centre-level strategic initiatives to improve admissions & brand visibility.

4. Team Collaboration & Process Excellence

- Coordinate with the marketing team for lead generation campaigns.

- Work closely with academic & operations teams for student onboarding and service delivery.

- Ensure CRM hygiene: daily call logs, pipeline updates, conversion reports.

- Train junior sales associates on pitching and objection handling.

- Drive clear communication between franchisees, parents and internal teams.

5. Stakeholder Management

- Handle escalations from parents and franchise owners with maturity.

- Communicate policies regarding refunds, academic guidelines, class schedules, fee structure etc.

- Maintain high customer satisfaction and keep complaint rate low.

- Build long-term trust with franchise partners, property owners, and academic heads.

KPIs (Key Performance Indicators):

- Monthly revenue achievement (B2C + B2B).

- Admissions target achievement % (K-12 + Test Prep).

- Franchise closure numbers per quarter.

- Lead-to-demo & demo-to-admission conversion rates.

- CRM hygiene score.

- Market development activities completed (events, school tie-ups, micro-market visits).

- Parent satisfaction index & complaint rate <3%.

Required Skills & Competencies:

- Excellent communication in English + Hindi/Kannada/Tamil.

- Strong negotiation, objection handling, and closing skills.

- Ability to pitch ROI, financial models, and franchise projections.

- High energy, target-driven, and ownership mindset.

- Ability to manage pressure and multi-task.

- Strong analytical skills for market research & property evaluation.