Key Responsibilities:

Product Marketing Strategy:

- Develop a deep understanding of I-Exceed's products and solutions, target segments, customer needs and pain points, and the competitive landscape.

- Create compelling product marketing collateral including value propositions, customer presentations, sales playbooks, blogs, eBooks, newsletters, and a comprehensive marketing playbook to win in key markets.

Product Positioning & Messaging:

- Craft clear and differentiated positioning and messaging for I-Exceed's product offerings.

- Identify relevant market segments and develop tailored marketing plans to meet strategic objectives.

Product Launch Management:

- Plan and manage the successful launch of new products and releases.

- Ensure marketing content is updated and aligned with the latest product features, bundles, and solutions.

Integrated Marketing Execution:

- Drive end-to-end marketing campaigns across digital, social media, content, events, public relations, and analyst relations to support growth and awareness goals.

Analyst Relations:

- Shape and influence analyst and advisor perceptions through briefings, inquiries, strategy sessions, and participation in vendor assessments.

Content Development:

- Understand audience needs, build detailed personas, and align content across the customer journey.

- Create high-impact content such as case studies, pitch decks, proposal templates, use cases, and ROI-focused materials to support marketing success.

Thought Leadership:

- Generate and develop thought leadership content including whitepapers, research reports, blogs, and infographics to enhance brand authority.

Market & Competitive Intelligence:

- Monitor industry trends and the competitive landscape to inform positioning and marketing strategies.

Sales Enablement:

- Effectively communicate the product portfolio's value proposition to the sales team.

- Provide training, content, and strategic support to accelerate deal closures.

- Develop high-impact sales tools including battle cards, sales decks, competitive briefs, case studies, and pitch narratives.

Cross-Functional Collaboration:

- Work closely with Product Management, Sales, and Presales teams to ensure alignment and flawless execution across all go-to-market (GTM) initiatives.

Qualifications and Experience:

- Experience: 6-10 years in product marketing, preferably within B2B technology companies.

- Domain Expertise: Experience in the FINTECH or Banking sector is essential.

- Track Record: Proven success in B2B product marketing, product launches, sales enablement, collateral creation, and analyst relations.

- Strategic Thinking: Ability to develop compelling narratives and simplify complex topics into engaging, digestible content.

- GTM Expertise: Deep understanding of go-to-market strategies including product launches and competitive positioning.

- Storytelling Skills: Strong ability to transform technical information into impactful marketing assets.

- Analytical Mindset: Data-driven, with a focus on translating insights into strategies that generate pipeline and revenue.

- Collaboration: Strong cross-functional coordination skills with Sales, Product, and Customer Success teams.

- Communication: Exceptional written, verbal, and presentation skills with a flair for storytelling and creative expression.

- Detail-Oriented: Excellent analytical and problem-solving skills with attention to detail.