Job Summary: - The Sales and Marketing Operations Lead will play a strategic and hands-on role in shaping and executing the company's global go-to-market strategy. - This senior-level role will oversee both sales and marketing operations with a focus on improving pipeline data quality, managing our Salesforce architecture, and co-owning Account-Based Marketing (ABM) campaign execution. - This individual will serve as a connective tissue between marketing, sales, and business development across our global offices-ensuring operational excellence, strong cross-functional alignment, and a data-driven approach to scaling our enterprise sales motion. - This person will directly manage sales operations personnel based in India and be responsible for mentoring them in task execution and strategic thinking. - They will also work closely with global leadership to refine workflows, forecast pipelines, and support the continued transformation of sales and marketing into a unified revenue-driving engine. - This job description in no way states or implies that these are the only duties to be performed by the employee in this position. - Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. Key Responsibilities: Leadership & Team Management: - Manage and mentor a team of Sales Operations and Associate Market Research Analysts. - Coach team members to elevate their skills from tactical task execution to strategic contribution. - Foster a high-performance, collaborative, and communicative culture across global teams. - Conduct regular performance reviews and help define professional development paths. Sales & Marketing Operations Strategy: - Own global pipeline data hygiene, sales forecasting workflows, and attribution modeling. - Develop and enforce SLAs between marketing, SDR, and field sales teams. - Serve as the key operations partner to sales leadership, including Business Development and Account Executives. - Integrate global operational processes to drive consistency, transparency, and accountability. CRM & Tech Stack Ownership: - Serve as primary Salesforce architect for all configuration, workflows, and automation. - Administer and optimize marketing tech stack including HubSpot, Demandbase, and LinkedIn Ads. - Ensure seamless integration between systems and clear reporting on ABM efforts. - Manage access control, permission sets, roles, and security within Salesforce. ABM and Digital Marketing Execution: - Co-own ABM campaign orchestration including audience segmentation, performance tracking, and reporting. - Partner with the content and digital marketing teams to manage and update WordPress landing pages. - Assist in the orchestration and optimization of key digital programs to support enterprise pursuit strategies. Analytics, Reporting & Forecasting: - Build and maintain dashboards that provide visibility across marketing and sales performance. - Deliver actionable insights that influence pipeline strategy, campaign effectiveness, and revenue planning. - Support data harmonization and campaign tracking across CRM and marketing platforms. Required Experience & Qualifications: - 6+ years in sales, marketing, or revenue operations in an enterprise software environment. - Strong working knowledge of Salesforce, HubSpot, Demandbase, and digital marketing channels. - Proven experience leading teams, preferably across global time zones. - Experience managing or co-owning ABM programs. - Hands-on expertise in Salesforce architecture, workflows, flows, rules, and custom field design. - Strategic thinker who enjoys solving problems, simplifying processes, and mentoring others. - Bachelor's degree or equivalent experience; Salesforce Admin certification preferred

Ahmedabad

Gujarat

iBase-t - Lead - Sales & Marketing Operations 

Job Description for iBase-t - Lead - Sales & Marketing Operations  in iBASEt India Software Private Limited in  Ahmedabad Gujarat for (6-8) years of experience. Apply Now!