Hyly.AI is the multifamily industrys premier Intelligence Fabric, integrating Artificial, Business, and Human Intelligence into a single system designed to drive operational growth. By transforming raw data into actionable decisions and measurable results, Hyly.AI enables scalable operations without the need for additional resources. Founded in 2010, Hyly.AI has over a decade of experience in simplifying complex processes for multifamily leaders, helping them optimize efficiency and increase ROI. Trusted by 4 out of the top 5 NMHC managers, Hyly.AI empowers teams to focus on building meaningful communities rather than handling repetitive, manual tasks.

Job Summary:

We're looking for a highly motivated and data-driven SEM Manager to join our team. The ideal candidate has a passion for paid search and a proven track record of creating, managing, and optimizing successful campaigns using AI and a data-driven approach.

You'll be responsible for Auditing Google accounts and use your findings to help our engineering team to build an industry-leading platform for SEM management. We're particularly interested in candidates with experience using data to make SEM processes more efficient and those who have worked in an agency setting, managing ads for clients. While not required, an understanding of the multifamily real estate market is a plus. Experience managing additional ad platforms, such as Meta ads, would also be preferred.

Job Responsibilities:

- Audit and evaluate Google Ads accounts to identify performance gaps, optimization opportunities, and structural improvements.

- Translate SEM audit insights and performance findings into actionable requirements for the engineering team.

- Collaborate cross-functionally with product and engineering teams to help build and refine an industry-leading SEM management platform.

- Develop and implement scalable SEM processes that improve campaign setup, optimization, and reporting efficiency.

Must-Have Qualifications:

- Master's/Bachelor's degree in marketing, Business, or a related field.

- 4+ years of experience managing paid search campaigns (PPC) on Google Ads.

- Experience using AI tools to improve SEM processes (e.g., ad creation, bidding, optimization).

- Proven ability to drive traffic, leads, and sales through paid search.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Proficiency with Google Analytics and other web analytics tools.

- Google Ads certification is a plus.

- Strong attention to detail and ability to manage multiple projects simultaneously.

Preferred (Nice to Have):

- Experience working in an agency setting is preferred.

- Experience with other paid advertising platforms is a bonus (e.g., Meta Ads, TikTok Ads, etc).

- Understanding of marketing within multifamily real estate is preferred.