Husk Power Systems - Vice President - Marketing

Company Description:

HuskPower Systems ("Husk") is an award-winning rural-tech company serving rural India and Sub-Saharan Africa.

In 2023, it was named "World's Best Challenger Brand" in the energy industry and is a 3-time Global Cleantech 100 company.

The CEO has been recognised by TIME magazine as one of the 100 climate leaders in the world.

The company's AI-powered rural platform provides 24/7 renewable power to rural households, commercial customers, institutions and small factories.

It also delivers a range of other products and services, including e-commerce and credit-financing of branded appliances for home and commercial use, as well as community-based solutions for e-mobility and the agricultural value chain.

Husk's mission is to super change economic growth and social well-being in rural communities that are unserved and underserved.

Husk's knowledge of rural markets, broad footprint in off-grid and weak grid communities,.

and on-the-ground operations give it a distinct advantage in providing affordable and tailored solutions to rural consumers, especially the 700 million worldwide who still live without access to electricity.

Job Description:

Key Responsibilities area:

- Lead market research and derive actionable customers insights.

- Devise GTM strategy based on data-based market research.

- Create brand, awareness, interest funnel: digital and offline.

- Design and implement customer referral and loyalty programs.

- Lead content and communication strategy.

- Drive campaigns and offers.

- Develop and leverage networks of relevant parties in the marketing ecosystem.

- Drive analytics-based business decisions.

- Own customer satisfaction and customer delight metrics.

- Able to prepare appropriate budget to succeed with the GTM strategy.

Qualifications:

Who should apply:

- Bachelor's degree is required.

- MBA in Marketing from Tier 1/Tier 2 institutes is strongly preferred.

- 4+ years of total experience in Consumer Marketing function (B2C) with 2+ years in digital marketing across FMCG, rural retail or E-commerce industries.

- Strong in storytelling and have excellent communication skills in Hindi and English.

- Ability to build a stellar team by recruiting from your own network.

- Analytically inclined individual with ability to run numbers to determine ROI and effectiveness of campaigns.

- Passion for rural development.

Influential Leader:

- Knows how to build, communicate and defend a position and has a demonstrated ability to engage and influence others-up, down and across-to effectively lead.

- Team and third-party stakeholders' management experience in high growth organizations.

Additional Information:

Location: Mumbai with monthly travel to Patna