Hughes - Senior Marketing Manager

Job Description:

We are seeking an experienced and strategic Senior Marketing Manager to lead marketing initiatives in the Petrochemical / Plastics / Rubber industry.

The ideal candidate will have deep industry knowledge, a data-driven mindset, and a strong ability to develop and execute marketing strategies that drive brand awareness, product positioning, and revenue growth.

Key Responsibilities (KRA):

- Develop and implement integrated marketing strategies aligned with business goals and industry trends

- Manage product marketing, including product launches, market positioning, and pricing strategies

- Conduct competitive market research to identify opportunities and threats

- Plan and execute digital and offline marketing campaigns across various channels

- Drive lead generation, customer engagement, and conversion through targeted campaigns

- Collaborate with sales and product development teams to align marketing plans with sales objectives

- Manage marketing budgets, vendor relationships, and third-party service providers

- Track and analyze performance metrics, generate reports, and optimize campaign ROI

- Represent the company at industry events, trade shows, and conferences

- Develop content for marketing collaterals, brochures, presentations, and case studies

- Oversee brand management and ensure consistency across all touchpoints

Required Skillsets:

- Proven expertise in marketing within the Petrochemical / Plastics / Rubber industry

- Strong knowledge of B2B marketing strategies and industrial product positioning

- Excellent communication, presentation, and interpersonal skills

- Proficiency in digital marketing tools, CRM systems, and marketing analytics platforms

- Strategic thinker with strong problem-solving and decision-making abilities

- Ability to manage multiple projects with tight deadlines

- Experience in organizing product launches, trade events, and customer workshops

- Up-to-date with the latest marketing trends and best practices in industrial sectors

Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)