HTIC Global - Digital Marketing Manager

Description: Work Location : Cochin (Work From Office). Working days : Monday to Friday (Alternate Saturday).

Experience : 10 + Years.

Job Purpose:

Lead the development and execution of long-term marketing strategies. Utilize strong digital marketing expertise to ensure cohesive brand presence across all digital channels. Drive innovative, forward-looking ideas to strengthen the companys digital footprint and support business growth.

Primary Skills (Core Responsibilities):

- Marketing Strategy & Planning: Build and execute the complete marketing roadmap including lead generation, brand positioning, and campaign planning.

- Digital Marketing Expertise: Manage and optimize all digital channels including website, blogs, email campaigns, and social media platforms to ensure consistent communication and engagement.

- Campaign Management: Design and implement targeted campaigns to boost customer acquisition, retention, and brand engagement.

- Performance Tracking & Analytics: Measure ROI, monitor KPIs, manage marketing budgets, analyze campaign performance using tools like Google Analytics, and ensure continuous improvement.

- SEO & Content Management: Oversee content quality, SEO best practices, and digital presence to enhance search rankings and user experience.

- Cross-Functional Coordination: Collaborate closely with Sales, Product, and System teams to synchronize strategies that drive client satisfaction and business goals.

- Team Leadership: Guide and motivate the digital marketing team to meet performance goals and foster a culture of innovation.

Secondary Skills:

- Market Research & Competitor Analysis: Monitor competitor activities, market trends, and customer behavior to identify opportunities for growth and differentiation.

- Forecasting & Trend Analysis: Predict market and campaign performance trends and implement proactive strategies to boost market share.

- Brand Communication: Ensure consistent brand messaging across all platforms and campaigns.

- Technology Adaptation: Stay updated with latest digital marketing tools, trends, and technologies to enhance efficiency and output.