Role: SEO Manager Key Responsibilities: - Strategy Development: Craft, execute, and oversee the overall SEO strategy to increase organic search visibility and drive more targeted traffic to Shine.com. - Technical SEO: Ensure the website is search-engine friendly. This includes working with our development team to advise on site structures, optimizing crawl settings, improving page speed, and implementing server-level optimizations. - Content Strategy: Collaborate with content teams to devise a content strategy that aligns with SEO goals, including keyword research, content gap analysis, and optimization. - Link Building: Develop and implement a robust link building strategy that adheres to Google's guidelines and avoids penalties. - SEO Analysis: Conduct regular SEO audits, analyze results, and recommend corrective actions. Monitor key SEO KPIs such as crawl errors, click-through rates, rankings, and conversion rates. - Competitive Analysis: Monitor the SEO strategies of competitors, identify gaps, and adjust our strategy accordingly. - Keyword Research: Use various tools to perform comprehensive keyword research, analyzing search volume, and competition. - Reporting: Prepare and present regular SEO performance reports to senior management, highlighting successes, challenges, and recommendations. - Stay Updated: Keep up-to-date with the latest SEO trends, algorithm changes, and industry best practices to adjust our strategy and tactics accordingly. - Training: Educate internal teams about SEO and the importance of SEO practices in their roles. Required Skills and Qualifications: - Bachelor's degree or equivalent in Marketing, Business, IT, or related field. - Minimum of 5 years of hands-on experience in SEO with a proven track record of successful SEO strategy execution. - Expertise in various SEO tools like Google Analytics, Google Search Console, SEMrush, SimilarWeb, Screaming Frog, etc. - Strong analytical skills with an ability to interpret complex data to actionable insights. - Solid understanding of web technologies, including HTML, CSS, JavaScript, and how they impact search. - Strong communication and presentation skills. - Ability to think critically and make data-driven decisions. - Knowledge of the recruitment industry or job portal dynamics will be an added advantage.

Gurgaon/Gurugram

HT Media - SEO Lead 

Job Description for HT Media - SEO Lead  in Hindustan Times in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!