Hookfish - Vice President - Sales - Real Estate Projects - IIM/IMT/ISB

Description:

Job Title: Vice President Sales (Real Estate Projects)

Department: Sales & Revenue

Location: Mumbai

Experience: 12-18+ Years in Real Estate Sales / Channel Sales

Employment Type: Full-Time

Compensation: As per Market + Performance Linked Incentives

About Hookfish

Hookfish is a technology-driven real estate platform focused on transforming how developers distribute inventory through structured broker activation, data tracking, and execution-driven sales strategies.

We partner with developers to design go-to-market strategies, activate broker networks, and deliver predictable sales outcomes.

Role Overview

The Vice President Sales will be responsible for complete sales ownership of assigned projects or clusters, including GTM strategy, team building, revenue delivery, and P&L management.

This role requires a leader who combines strategic thinking with strong execution capabilities and has deep relationships across the broker and developer ecosystem.

The VP Sales will work closely with leadership to scale projects from launch to full inventory absorption.

Key Responsibilities

1. Sales Strategy & Go-To-Market (GTM) Planning

- Design and execute project launch strategies

- Define pricing strategy, positioning, and sales narrative

- Identify target customer segments and broker networks

- Develop complete GTM plan for project launches

2. Revenue & P&L Ownership

- Own the complete P&L of assigned projects or clusters

- Drive revenue growth and ensure project profitability

- Monitor pricing, absorption rate, and inventory movement

- Optimize cost vs revenue performance of sales operations

3. Team Building & Leadership

- Hire and build a high-performance sales and sourcing team

- Manage Site Heads, Sales Managers, and sourcing teams

- Define KPIs and performance metrics for all sales roles

- Ensure strong discipline and accountability across teams

4. Sales Execution & Conversion

- Drive strong execution on ground across projects

- Ensure consistent site visits, pipeline generation, and deal closures

- Personally handle high-value negotiations and key buyers

- Maintain strong conversion ratios across projects

5. Broker & Channel Partner Network

- Build and maintain relationships with top brokers and channel partners

- Develop structured broker activation strategies

- Design broker incentive programs and engagement models

- Ensure broker loyalty and repeat business

6. Developer Relationship Management

- Act as the primary interface with developers for assigned projects

- Provide market insights on pricing, demand, and competition

- Align developer expectations with market realities

7. Market Intelligence & Competitive Strategy

- Track micro-market trends and competitor activity

Provide actionable insights on:

- Pricing

- Product positioning

- Inventory strategy

8. Cross-Functional Coordination

Work closely with internal teams including:

- Marketing

- Operations

- Technology

- Finance

- To ensure seamless execution of project sales strategy.

KRA Key Result Areas

- Achievement of project sales targets

- Successful GTM execution for project launches

- Team productivity and performance

- Broker network strength and engagement

- Revenue growth and project profitability

KPI Key Performance Indicators

- Project revenue vs target

- Inventory absorption rate

- Sales conversion ratio (Visit Booking)

- Active broker network contribution

- Team performance and retention

- Profitability of assigned projects

Who Can Apply

Mandatory Requirements

- 12 - 18+ years experience in real estate sales leadership

- Proven track record of handling large residential or commercial projects

- Strong broker network across Mumbai real estate market

- Experience managing large sales and sourcing teams

Skills Required

- Strategic thinking and execution ability

- Strong negotiation and deal-closing capability

- Leadership and team-building skills

- Financial understanding of project P&L

- Market intelligence and pricing strategy

Why Join Hookfish

- Opportunity to lead large-scale real estate projects

- Work in a technology-driven sales ecosystem

- High ownership role with direct business impact

- Performance-linked incentives and leadership growth

How to Apply

Send your resume with:

- Current role and responsibilities

- Projects handled and revenue achieved

- Current and expected compensation