Hookfish - Sourcing Head - Real Estate

Description:

Job Title: Sourcing Head Real Estate (Broker Activation & Channel Sales)

Department: Sales Channel / Sourcing

Location: Mumbai (Dadar / Andheri / Borivali / South Mumbai)

Experience: 6-12+ Years

Employment Type: Full-Time

Compensation: As per Market + Performance Incentives

About Hookfish:

Hookfish is a technology-driven real estate distribution platform focused on building structured, broker-led sales ecosystems.

We specialize in activating brokers, tracking buyer movement, and driving predictable site visits and conversions.

Key Responsibilities:

1 Broker Network Development & Activation

- Build and expand a strong network of real estate brokers and channel partners

- Ensure consistent broker onboarding and activation

- Personally handle and build relationships with top-performing brokers

- Drive repeat engagement and loyalty among brokers

2 Sourcing Team Management

- Lead and manage a team of Sourcing Managers / Reporting Managers

- Set daily, weekly, and monthly targets for:

- Broker meetings

- Broker onboarding

- Broker activation

- Ensure strict field discipline and reporting

3 Broker Funnel Management (ICP Tracking)

- Track broker journey through stages:

- Find Meeting Onboard Activated

- Ensure at least 2530% broker activation ratio

- Maintain visibility on active vs inactive brokers

4 Site Visit Generation (Core KPI)

- Ensure consistent flow of qualified site visits through brokers

- Align sourcing team with Site Head and Closing team

- Focus on quality of visits, not just quantity

5 Market Intelligence & Feedback

- Capture real-time feedback from brokers on:

- Pricing

- Competition

- Buyer sentiment

- Share insights with Sales Head / Site Head for strategy improvement

6 Broker Engagement & Activation Initiatives

- Plan and execute:

- Broker meets

- Office visits

- Orientation sessions

- Local activation activities

- Build strong broker confidence in the project

7 Performance Monitoring & Reporting

- Track daily activity of sourcing team

- Ensure reporting accuracy in CRM / tracking tools

- Identify non-performance and take corrective action immediately

KRA Key Result Areas

- Strong and active broker network

- Consistent site visit generation

- High broker activation ratio

- Team productivity and field discipline

- Contribution to overall sales pipeline

KPI Key Performance Indicators

- Number of brokers onboarded & activated

- Broker activation ratio (%)

- Site visits generated through brokers

- Daily/weekly sourcing activity completion

- Repeat broker contribution

- Pipeline strength (leads generated)

Who Can Apply (Our Requirement)

Mandatory

- 6 - 12+ years in real estate sourcing / channel sales

- Strong existing network of brokers in Mumbai

- Experience in managing field sourcing teams

Skill Set

- Strong communication and relationship-building

- High ownership and execution mindset

- Ability to manage field teams and targets

- Deep understanding of Mumbai real estate markets

Work Expectations

- This is a field-driven role, not desk-based

- Daily involvement in broker ecosystem

- Performance measured through activity + results

Why Join Hookfish

- Opportunity to build and lead a high-impact sourcing engine

- Direct contribution to project success and revenue

- Strong incentive structure linked to performance

- Exposure to structured, tech-enabled real estate sales