Honeyman - Chief Executive Officer

Chief Executive Officer

Job Description :

About Us :

Honeyman is a rapidly growing FMCG and franchise company built on a legacy of over 46 years in the honey industry. Established in 2023, Honeyman has expanded to 180+ stores across India and is on a mission to build a 1,000-store network globally through its innovative honey-based retail, caf, and ice cream franchise formats. The company also markets a growing portfolio of honey, jams, sauces, natural sweeteners, and wellness products.

The Opportunity :

- We are looking for a dynamic, entrepreneurial, and growth-focused Chief Executive Officer (CEO) to work closely with the Director and lead the next phase of business expansion.

- The CEO will be responsible for driving overall business strategy, franchise growth, FMCG sales, profitability, operations, team development, and national expansion.

- This role is ideal for leaders who have successfully scaled FMCG, food & beverage, retail, caf, QSR, consumer products, or franchise businesses.

Key Responsibilities :

Strategic Leadership :

- Partner with the Director in defining and executing the company's growth vision.

- Develop annual business plans, budgets, and expansion strategies.

- Drive revenue growth, profitability, and market share.

- Build a scalable organization capable of supporting aggressive expansion.

Franchise Expansion :

- Lead the company's franchise growth strategy across India and international markets.

- Build and strengthen franchise development, sales, and support functions.

- Identify new territories, master franchise opportunities, and strategic partnerships.

- Improve franchise profitability and operational performance.

FMCG Business Growth :

- Expand distribution channels across General Trade, Modern Trade, E-commerce, and Institutional Sales.

- Drive growth of honey, jams, sauces, natural sweeteners, and future product categories.

- Lead new product development and market launch strategies.

Operations & Supply Chain :

- Ensure efficient manufacturing, procurement, logistics, and inventory management.

- Improve productivity, quality standards, and operational efficiency.

- Establish systems and processes to support rapid scale-up.

Financial & Commercial Management :

- Own complete P&L responsibility.

- Drive EBITDA and profitability targets.

- Monitor business performance through KPIs and dashboards.

- Manage budgets, forecasts, and business investments.

Team Leadership :

- Build and mentor a high-performing leadership team.

- Create a culture of accountability, ownership, and execution excellence.

- Develop succession plans and organizational capability.

Ideal Candidate Profile :

- MBA from a reputed institution preferred.

- 15+ years of progressive leadership experience.

- Minimum 5 years in a CEO, COO, Business Head, GM, or National Sales Leadership role.

- Proven experience in FMCG, Honey Industry, Food Processing, QSR, Caf Chains, Retail, or Franchise Businesses.

- Strong understanding of distribution, franchise management, and consumer brands.

- Demonstrated success in scaling businesses from growth stage to national presence.

- Excellent strategic, financial, and leadership capabilities.

Preferred Background :

Candidates from organizations such as :

- Dabur

- Patanjali Ayurved

- Baidyanath

- Chaayos

- Chai Point

- Chai Sutta Bar

- MBA Chai Wala

- Apis

- Leading FMCG, Food Processing, Retail, QSR, Franchise, or Consumer Product Companies

What Success Looks Like :

- Accelerate franchise expansion towards the 1,000-store vision.

- Strengthen FMCG distribution across India.

- Improve profitability and operational efficiency.

- Build a scalable national brand in the healthy food and natural sweetener category.

- Position Honeyman among India's most recognized honey and honey-based consumer brands.