Creative Lead - Brand & Marketing | HomeLane

Location: Bangalore

Team: Brand & Marketing

Reporting to: Head of Brand / Marketing

About the Role:

We are looking for a Creative Lead who can shape and elevate the visual and creative expression of the brand across all consumer touchpoints. This role will provide clear creative direction, strategic thinking, content & storytelling, and aesthetic leadership to ensure that every piece of communication reflects a consistent, high-quality brand language.

The Creative Lead will work closely with brand, growth, and product teams to translate business objectives into strong creative outputs-while also mentoring the creative team and raising the overall standard of design and storytelling.

Key Responsibilities:

Creative Direction & Strategy:

- Provide clear creative direction for brand, marketing, and campaign initiatives across digital, performance, and ATL.

- Translate marketing objectives into strong creative concepts and narratives.

- Solve creative challenges across formats-from performance marketing assets to large-scale campaigns.

- Partner with brand and marketing teams to strategise campaigns and communication frameworks.

Brand & Aesthetic Leadership:

- Own and maintain visual consistency and brand language across all touchpoints.

- Ensure all creative output meets a high standard of quality, craft, and aesthetic finesse.

- Develop and refine brand guidelines and ensure their consistent application.

- Act as the custodian of the brand's creative identity and brand voice.

Creative Team Management:

- Manage the workflow and prioritisation of the creative team to ensure timely delivery.

- Provide constructive feedback and creative mentorship to designers and creative contributors.

- Identify opportunities to improve processes, tools, and creative output quality.

- Support the growth and development of the creative team.

Quality & Execution:

- Review and approve all creative work before release to ensure it meets brand standards.

- Collaborate with internal stakeholders and external partners (agencies, freelancers, production teams) to execute high-quality creative work.

- Maintain speed without compromising craft, especially across performance and digital channels.

What We're Looking For:

- 6-10 years of experience in creative direction, brand design, or visual communication.

- Strong aesthetic sensibility and attention to detail.

- Experience working on both brand campaigns and performance marketing creatives.

- Ability to think strategically and execute creatively.

- Proven experience managing designers or creative teams.

- Strong portfolio demonstrating brand thinking, campaigns, and design systems.

Good to Have:

- Experience in consumer brands, design studios, advertising agencies, or D2C companies.

- Exposure to ATL campaigns, film, or large brand initiatives.

- Experience working in fast-paced, high-growth environments.