VP Sales will be responsible for managing and driving the business operations, sales, and sustainable growth initiatives within the assigned region. Lead a team of Regional Sales Managers and Zonal Sales Managers to achieve assigned revenue targets Pan India, expand market presence, and deliver exceptional customer experiences. This role requires strong leadership and a proven track record of success in business management and sales within the home automation or related industries.

Responsibility:

- Deliver sales and profitability targets (product mix and B2C:D2C mix).

- Lead, mentor, and motivate all Sales team to achieve individual and collective sales targets.

- Cultivate and maintain relationships with key industry influencers, Architects, Interiors, channel partners, and distributors to drive business development and sustainable revenue growth.

- Monitor market trends, market/segment opportunities for expansion into/growth, competitor activities, and industry developments to help feed into the strategic decision-making in the region.

- Analyse sales data, performance metrics, and customer feedback to evaluate sales performance and identify areas for improvement in the region.

- Provide leadership and guidance to the sales team, fostering a culture of process excellence, collaboration, and continuous improvement.

- Help with execution of Marketing and/or Customer Marketing initiatives in the region.

- Ensure compliance with company policies, procedures, and industry regulations within the sales organisation.

- Be the voice of the customer and/or consumer for product quality and service related issues.

Key Result Areas:

- Deliver sustainable and profitable revenue growth by market segments and categories through the sales team.

- Ensure sales team members achieve individual and collective sales targets by having a robust PDR process. Ensure a majority of the sales team members achieve sales incentives.

- Ensure sales planning and forecasts are delivered as per schedule, including and not limited to new product launches.

- Mentoring new RSM, ZSM and ASM recruits to align with the defined organisational objectives, processes, tools and policies. Help identify talent within the regional sales team and ensure organisational initiatives for retention and growth of the talent.

- Identify individual performance issues and ensure timely implementation of the defined consequence management processes.

- Manage relationships with key industry influencers, channel partners, and distributors to drive business development and sustainable revenue growth.

- Drive process adherence and usage of defined process tools through a robust review mechanism using the dashboards/reports in the tools for all reviews.

- Ensure adherence of organisational policies and procedures by self and the regional sales team.

- Ensure recruitment and effective deployment of off-rolls Sales Associates defined for the region.

Skills and Competencies:

- Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport and cultivate relationships with customers and channel partners in the region.

- Strong ability to execute sales strategies aligned with business objectives and market dynamics.

- Analytical mindset with the ability to analyse sales data, identify trends, and make data-driven decisions to optimize sales performance in the region.

- Results-oriented, with a focus on driving sustainable revenue growth, achieving targets, and delivering value to customers and consumers.

- Willingness to travel within the assigned region and occasionally nationally as required.

Education and Experience:

- At least 15 years of sales experience in related industries with managing a team of sales managers.

- An excellent team player and good leadership skills.

- A strong connect with architects/IDs will be an added advantage.

- A Bachelors degree in Engineering (Electronics, Communications, and/or Electrical). An MBA or equivalent from a reputed institute will be a plus.

- Proven experience in sales management, with a track record of success in delivering sustainable revenue growth and market expansion within the home automation and/or any product category selling through specifiers/influencers and retail channel.

- A passion for sales leadership with a strong process orientation and digital tools adoption/use.

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