Designation: Head Digital Marketing Team Leadership: - Lead, coach and mentor a team of 7-8 Performance Marketing specialists, driving the achievement of key performance marketing KPIs to deliver organizations's business metrics. Digital Ecosystem Mastery: - Demonstrate in-depth knowledge of the digital ecosystem, including hands-on experience with Paid Social, Display, Video, UAC, PPC / Paid Search, Programmatic buying, Google Analytics, and dashboarding. - Execute comprehensive plans across the entire marketing funnel to deliver Gross Merchandise Value (GMV) growth. - Drive cost-efficient campaigns at the top of the funnel, engage and nurture prospects in the middle, and optimize conversion campaigns at the bottom. Mobile App Marketing Expertise: - Exhibit expertise in mobile app marketing, focusing on growing installs, customer acquisitions and optimising CAC - Grow Monthly Active Users (MAU), Daily Active Users (DAU), increasing traffic, and boosting conversion rates in line with business requirements. End-to-End Campaign Management: - Take ownership of end-to-end execution, measurement, reporting, and optimization of campaigns across channels. - Set goals to increase platform visits, attract new users, scale visits across categories, and deliver GMV on the platform. - Expertise in using various tools like GA4, AppsFlyer, Clevertap, AppAnnieetc for analysis. Planning and Operations: - Assume responsibility for the entire performance marketing for organization's family of businesses across fashion, lifestyle and Beauty - Develop plans at the channel and sub-category levels, collaborating with channel managers and partners to help teams deliver on business KPIs. Identify opportunities for growth in traffic and GMV. - Collaborate with cross-functional teams to strategize and execute traffic scaling for flagship events and sale days. - Plan, analyze, and optimize budget versus actual performance across all channels and platforms (App & Web). Benchmarking and Innovation: - Benchmark metrics and creatives against competitors, integrating insights into channels. - Serve as the main point of contact for all MarTech process feed-related requirements and creative needs. - Lead special initiatives like brand launches and new channel experiments, establishing processes and conducting performance analysis to determine scalability. Key Requirements: - Possess a degree in Marketing, Business Administration, or a related field. - Bring over 12-15 years of experience in leading digital/performance marketing teams for e-commerce platforms. - Show case expertise in formulating effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels. - Demonstrate proficiency in campaign and channel analysis and reporting, including experience with Google Analytics or Adobe Analytics. - Utilize exceptional analytical skills to derive actionable insights and recommendations from data, metrics, analytics, and consumer behaviour trends. - Exhibit strong goal-oriented and communication skills. - Embody open-mindedness, curiosity, and a knack for problem-solving.

Mumbai

HOD - Digital Marketing - eCommerce 

Job Description for HOD - Digital Marketing - eCommerce  in Acumeus Solutions in  Mumbai for (10-18) years of experience. Apply Now!