HMD Global Reviews by Employees

Job Summary: The Retail Marketing Manager is responsible for developing and executing marketing strategies to drive customer engagement, increase sales, and enhance brand visibility in retail environments. This role involves collaborating with cross-functional teams, analysing market trends, and ensuring cohesive messaging across all marketing channels. Key Responsibilities: - Develop and Implement Retail Marketing Strategies: Create comprehensive marketing plans aligned with overall business objectives and sales targets for our retail stores. This includes defining target audiences, setting clear goals, and outlining key initiatives. - Campaign Management: Plan, execute, and manage a variety of marketing campaigns across different channels, including but not limited to: In-store promotions and events Print and traditional media (as appropriate) Partnerships and collaborations with local businesses - Visual Merchandising and Store Presentation: Collaborate with store operations and visual merchandising teams to ensure consistent brand messaging and an engaging in-store experience that drives sales. Provide marketing input on store layouts, signage, and promotional displays. - Budget Management: Develop and manage the retail marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing spend. - Performance Analysis and Reporting: Track, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for optimization and future strategies. Utilize key performance indicators (KPIs) such as foot traffic, conversion rates, sales lift, and customer acquisition cost. - Market Research and Competitive Analysis: Stay informed about industry trends, competitor activities, and customer preferences to identify opportunities and challenges in the retail market. - Cross-functional Collaboration: Work closely with various internal teams, including sales, operations, merchandising, and e-commerce, to ensure integrated marketing efforts and consistent brand messaging across all touchpoints. - Local Community Engagement: Develop and execute strategies to build relationships with the local community and enhance the brand's presence within the area. Qualifications: - Bachelor's degree in marketing, Business Administration, or a related field. - 8 - 10 years of proven experience in retail marketing, preferably in a multi-store environment. - Strong understanding of retail operations, consumer behaviour. - Experience in developing and executing integrated marketing campaigns across various offline channels. - Proficiency in marketing analytics and reporting, with the ability to interpret data and derive actionable insights. - Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines. - Strong communication, interpersonal, and presentation skills. - Creative thinking and problem-solving abilities. - Budget management experience. - Familiarity with local marketing tactics and community engagement strategies. Preferred Qualifications: - Master's degree in Marketing or a related field. - Experience in the mobile handset industry. - Experience with visual merchandising principles. - Experience managing and leading a marketing team.

Gurgaon/Gurugram

HMD Global - Retail Marketing Manager 

Job Description for HMD Global - Retail Marketing Manager  in HMD Global in  Gurgaon/Gurugram for (8-12) years of experience. Apply Now!