Hiver - Director - Content & Brand

What you'll be working on?

- Develop and execute the content strategy, incorporating SEO best practices to enhance organic visibility and drive traffic to our website.

- Lead and manage a team of video and content creators, providing guidance, feedback, and mentoring to ensure high-quality content production.

- Create and optimize content across various channels, including website, blog articles, social media, emails, whitepapers, case studies, and video scripts.

- Collaborate with cross-functional teams to identify content needs and develop an editorial calendar that aligns with digital marketing goals and marketing campaigns.

- Ensure content is consistently compelling, engaging, and aligns with our brand voice, values, and target audience.

- Stay up-to-date with industry trends, competitor analysis, and content marketing best practices to drive innovation and maintain a competitive edge.

- Keep a close track on the keyword ranking and research to identify content gaps, optimize existing content, and develop new content ideas.

- Implement and monitor content performance metrics, using data-driven insights to make informed decisions and drive continuous improvement.

- Collaborate with design and video production teams to create visually appealing and compelling multimedia content.

- Manage relationships with external content partners, influencers, communities and industry experts to enhance content reach and engagement.

- Stay informed about emerging content formats and distribution channels to explore new opportunities for content creation and distribution.

- Drive PR efforts by collaborating with media, influencers, and industry leaders to enhance brand visibility.

- Oversee content-driven branding initiatives, ensuring consistency in messaging across all platforms.

- Manage partnerships with PR agencies, publications, and relevant external stakeholders to secure media coverage.

- Leverage content marketing efforts to boost brand awareness and reputation in the SaaS and customer service space.