Hindustan Times - Social Media Manager

About the role:

At Slurrp, we are building one of India's most engaging food communities by bringing together consumers, creators, and leading FMCG brands through content-led experiences. We are looking for a hands-on Community and Creator Marketing Manager who is passionate about content, digital communities, and influencer marketing, and enjoys taking campaigns from idea to execution.

What You'll Do:

- Own and execute social media strategy across Instagram, YouTube, Facebook, LinkedIn and other relevant platforms.

- Build and nurture relationships with creators, influencers and content partners to drive community engagement and brand storytelling.

- Conceptualize and execute creator-led and branded content campaigns for leading consumer brands.

- Develop content calendars, campaign plans and engagement initiatives aligned to business and marketing objectives.

- Work closely with Sales, Content, Design, Product and Creative teams to deliver integrated marketing campaigns.

- Coordinate with agencies, creators and production partners to ensure seamless campaign execution.

- Track campaign performance, derive actionable insights and optimize campaigns using data and audience behaviour.

- Stay updated on emerging digital, social and creator trends to continuously bring fresh ideas and growth opportunities.

What We're Looking For:

- 7 - 15 years of experience in Community Marketing, Creator Marketing, Influencer Marketing, Social Media or Content Marketing.

- Proven experience managing end-to-end creator campaigns and branded content initiatives.

- Strong understanding of Instagram, YouTube, Facebook and the evolving creator ecosystem.

- Excellent project management and stakeholder management skills with the ability to manage multiple campaigns simultaneously.

- Analytical mindset with experience measuring campaign performance and presenting actionable insights.

- A proactive, execution-focused professional who thrives in a fast-paced, entrepreneurial environment.

Preferred Experience:

- Experience with consumer-facing brands in Food, FMCG, Lifestyle, Parenting, Media, Entertainment, E-commerce or Consumer Internet will be preferred.