Role Description: Job Title Manager : Marketing (EDGE) Division/Department : Marketing Services Reporting Manager : Head- Marketing Team Size : Individual Contributor Education Requirement : MBA/Graduate (Marketing) Experience Required : 5-8 years in Marketing Location : Delhi Responsibilities: - Research focused on how end user brands should consider evolving technologies to create and deliver empathy at scale in the ever-changing relationship between customers and brands. - Monitors marketing of continual innovation of technologies research to build the impact in tech buyers and sellers on customer and brand experience and ability to communicate research content at scale. Across various channels. Physical and Digital - Performance marketing to drive research content to generate 'Next Best Action' and lead generation program to enable high quality sales pipeline and convergence. Supporting to build long term relationship through marketing. - Act like a marketing business lead to understand product/digital research platforms portfolio of services and solutions leading to client engagement and digital sales. - Research marketing to focus on helping companies achieve their business goals through better connection with today's empowered customer and the application of that research finding place in business strategies. - Leveraging on topics including content marketing, personalized experiences, sales enablement, buyer decision dynamics, and organizational design and marketing operations. - Planning and implementing marketing campaigns for research business, briefing sessions, to generate qualified leads for the sales team - Building alliances with media houses , PR agencies, local partners etc, for planning media activities, press releases, relationship building meetings, media events, article placements and interviews - Conceptualizing and delivering marketing copy for amplification of a research findings and its application in tech community. - Supports her/ his team by collaborating on talking points in a creative brief and creation of content that helps amplify the message. - Supports her/ his team to ensure accurate campaign delivery through the development process from initial concepts, research, artwork creation, documentation, implementation within the required timeline - Effectively position the brand's service offerings with a focus on consistent client retention. - Analyse and create/modify content processes, templates, and documentation to increase efficiency and quality of work. Professional Experience : - Excellent written communication - Is familiar with publishing / software / research and marketing techniques. - Creates brand enhancing copy, as and when required; including but not limited to Press Releases, market collateral development, customer success stories and product collateral. - Is familiar with Digital Marketing tools and can monitor/execute marketing tasks - Analysis and understands the different needs of the market segments and implements strategies/programs as appropriate to maximize profitability - Prior experience with Research Company or B2B content marketing essential Functional Competencies : - Ability to adapt in fast-paced & challenging environment. - Analysis and understands the different needs of the market segments and implements strategies/programs as appropriate to maximize profitability - Strong business communication skills - written and verbal - Analytical skills to forecast and identify trends and challenges - Familiarity with the latest trends, technologies and about marketing automation tools Behavioral Competencies: - Self Confidence - Attitude - Adaptability/ Flexibility: Flexible in working. - Customer Orientation

Delhi

Hindustan Times - Manager - Research Marketing 

Job Description for Hindustan Times - Manager - Research Marketing  in Hindustan Times in  Delhi for (5-8) years of experience. Apply Now!