Hindustan Times - Lead - Search Engine Optimization

Role: SEO Manager

Key Responsibilities:

- Strategy Development: Craft, execute, and oversee the overall SEO strategy to increase organic search visibility and drive more targeted traffic.

- Technical SEO: Ensure the website is search-engine friendly. This includes working with our development team to advise on site structures, optimizing crawl settings, improving page speed, and implementing server-level optimizations.

- Content Strategy: Collaborate with content teams to devise a content strategy that aligns with SEO goals, including keyword research, content gap analysis, and optimization.

- Link Building: Develop and implement a robust link building strategy that adheres to Google's guidelines and avoids penalties.

- SEO Analysis: Conduct regular SEO audits, analyze results, and recommend corrective actions. Monitor key SEO KPIs such as crawl errors, click-through rates, rankings, and conversion rates.

- Competitive Analysis: Monitor the SEO strategies of competitors, identify gaps, and adjust our strategy accordingly.

- Keyword Research: Use various tools to perform comprehensive keyword research, analyzing search volume, and competition.

- Reporting: Prepare and present regular SEO performance reports to senior management, highlighting successes, challenges, and recommendations.

- Stay Updated: Keep up-to-date with the latest SEO trends, algorithm changes, and industry best practices to adjust our strategy and tactics accordingly.

- Training: Educate internal teams about SEO and the importance of SEO practices in their roles.

Required Skills and Qualifications:

- Bachelor's degree or equivalent in Marketing, Business, IT, or related field.

- Minimum of 5 years of hands-on experience in SEO with a proven track record of successful SEO strategy execution.

- Demonstrated experience managing SEO for a high-traffic domain with at least 1 million+ monthly organic visits.

- Expertise in various SEO tools like Google Analytics, Google Search Console, SEMrush, SimilarWeb, Screaming Frog, etc.

- Strong analytical skills with an ability to interpret complex data to actionable insights.

- Solid understanding of web technologies, including HTML, CSS, JavaScript, and how they impact search.

- Strong communication and presentation skills.

- Ability to think critically and make data-driven decisions.