Mosaic Digital is India's leading digital products company catering to the growing needs of investors, entrepreneurs, enterprise and emerging tech companies, startups, and more. We provide advanced research and insights coupled with a credible journalism and innovative brand solutions which moves markets, helps our partners and users to make informed critical decisions and powers top companies and careers. Mosaic Digital is a 100% subsidiary of HT Media Limited. https://www.mosaicdigital.com/ Role Purpose: We are seeking a dynamic & experienced Marketing and Strategic Alliances Lead which is a pivotal role to lead our marketing efforts and build strategic partnerships for VCCircle media platform. This role in important in enhancing the brand image of VCCircle, and related IPS & properties including events & trainings, driving marketing effectiveness, and fostering strategic partnerships to support business growth and revenue generation. It requires a dynamic blend of strategic vision, marketing acumen, revenue generation and collaboration skills to achieve organizational objectives. Key Responsibilities: Brand Management: - Develop and implement strategies to enhance the organization's brand image. - Monitor and manage brand perception in the market. - Ensure brand consistency across all marketing and communication channels Campaign Performance: - Marketing campaigns for Subscription of VCCircle, Lead generation for selling Events & Trainings. - Evaluate Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Conversion Rates, Click-Through Rates (CTR), etc. Channel Optimization: - Identify and optimize the most effective marketing channels for the target audience through Google Ads, Facebook Ads & Linkedin Ads. - Improvments on SEO ranking to drive organic traffic for website Audience Targeting: - Develop and refine audience targeting strategies to enhance campaign relevance. - Metrics: Audience segmentation success, customer profiling, and targeting accuracy. Collaboration with Other Teams: - Work closely with other teams (e.g., creative, content, sales) to align marketing efforts with overall business objectives to deliver Integrated marketing Solution. Strategic Planning: - Develop and execute marketing plans aligned with organizational objectives. Identify new market opportunities and areas for growth. - Lead Generation and Customer Acquisition: EVENTS, TRAININGS & SUBSCRIPTION. - Develop and execute lead generation strategies. - Implement campaigns to acquire new customers and expand the customer base. - Monitor and optimize conversion funnels for maximum efficiency. Strategic Alliances Development: PLATFORMS (Ads Selling) - Identify and evaluate potential strategic alliance partners. - Develop a comprehensive strategy for forming alliances to support business objectives. - Negotiate and finalize partnership agreements. Revenue Generation: - Set and achieve revenue targets for events, trainings, & VCCircle subscriptions. - Drive sales growth through effective collaboration with alliance partners. - Monitor and analyze sales performance metrics. Relationship Management: - Cultivate and maintain strong relationships with key alliance partners. - Ensure effective communication and collaboration between the organization and alliance partners. - Resolve conflicts and address issues in alliance relationships. Team Leadership and Collaboration: - Build and lead a high-performing events marketing team. - Collaborate with cross-functional teams, including sales, design, and operations, to ensure seamless execution.

Gurgaon/Gurugram

Hindustan Times - Lead - Digital Marketing 

Job Description for Hindustan Times - Lead - Digital Marketing  in Hindustan Times in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!