Hindustan Times - Content & Social Media Lead - Shine.com

Role Overview:

We are looking for a creative and strategic Content & Social Media Lead to strengthen HT Media Group's digital presence and engage the next generation of audiences through impactful content and storytelling.

Key Responsibilities:

- Develop content and social media strategies across YouTube, Instagram, LinkedIn, and other platforms.

- Create engaging, trend-driven content, including Reels, Shorts, videos, and campaigns.

- Understand Gen Z behaviour, digital trends, and audience preferences.

- Drive audience growth, engagement, reach, and brand awareness.

- Track performance metrics and optimize content strategies based on insights.

- Collaborate with creative, marketing, and video production teams.

Required Skills:

- 5 - 10 years of experience in content creation, social media, or digital marketing.

- Strong understanding of YouTube, Instagram, and LinkedIn.

- Excellent storytelling, creative thinking, and communication skills.

- Experience in content strategy, digital campaigns, and performance analytics.

- Ability to identify trends and create engaging, audience-focused content.