Hindustan Feeds - Manager - Sales & Marketing

Sales & Marketing Manager Maharashtra

Role & Responsibilities:

- Sales Strategy & Execution: Develop and implement robust sales strategies to achieve ambitious business growth targets in Maharashtra's cattle feed market.

- Team Leadership & Development: Lead, mentor, and track the performance of a large, field-based sales team (30+ people). This includes setting and reviewing KPIs, conducting regular training sessions, and fostering a culture of accountability.

- Marketing Campaigns: Design, execute, and oversee effective marketing campaigns and promotional activities to enhance brand awareness and drive sales.

- Market Research & Analysis: Conduct thorough market research to identify customer segmentation, analyze sales data, and pinpoint new business opportunities.

- Client & Channel Management: Build and maintain strong relationships with clients, distributors, and sub-distributors. You'll be responsible for managing multi-tiered rural sales systems and resolving channel conflicts.

- Territory & Incentive Management: Handle territory planning, design and implement effective incentive programs for the sales team.

- Cross-functional Coordination: Coordinate closely with the production team to ensure alignment between sales forecasts and product availability.

- Rural Engagement: Organize and lead rural marketing tactics, including farmer engagement programs, village-level brand awareness campaigns, melas, demo sessions, and educational programs for farmers. Drive seasonal sales campaigns.

- Travel: Willingness and ability to travel extensively to remote rural areas across Maharashtra and nearby regions to manage the field team and engage with the market.

Qualifications:

Experience:

- Minimum 710 years of experience in sales and marketing, with at least 35 years in a managerial role.

- Proven experience in agri-inputs, cattle feed, poultry feed, veterinary products, or rural FMCG distribution is essential.

- Demonstrated ability to lead, mentor, and track the performance of a large, field-based sales team (30+ people).

Skills:

- Strong proven experience in Sales Strategy and Marketing Campaigns.

- Expertise in Market Research, Data Analysis, and Client Relationship Management.

- Experience with Promotional Activities and Business Development.

- Excellent communication and negotiation skills.

- Strong understanding of distributor/sub-distributor networks and experience managing multi-tiered rural sales systems.

- Capable of handling territory planning, incentive programs, and channel conflict resolution.

- Proven ability in setting and reviewing KPIs, conducting training sessions, and building accountability.

- Familiarity with rural marketing tactics, farmer engagement programs, and village-level brand awareness campaigns.

- Ability to organize melas, demo sessions, educational programs for farmers, and drive seasonal sales campaigns.

- Ability to work independently and lead a team.

Language: Fluent in Marathi, Hindi, and basic English for effective communication with local teams, distributors, and upper management.

Education: Bachelor's degree in Marketing, Business Administration, Agriculture, Animal Husbandry, or a related field