We are looking for an experienced and result-driven Lead - Digital Marketing to join our marketing team for Himalaya Wellness! As a Lead - Digital Marketing at our company, you will be responsible for setting up, implementing and managing the overall digital marketing strategy.

Responsibilities:

- Build, plan and implement the overall digital marketing strategy for Pharmaceutical division and manage all digital marketing channels of Himalaya Wellness Brands

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Stay up to date with the latest technology and best practices in the market

- Prepare and manage a digital marketing budget with paid and non-paid media

- Manage and improve online content, considering SEO and Google Analytics

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies with Senior Management

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create brand communication materials

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Monitor competition and provide suggestions for improvement

- Ensure on-time campaign content development/production for all brand/TAs

- Responsible for the managing the production of all digital assets like CLM content, FuE and Websites with GTM Services /DPH/ Local creative agency.

- Platform process owner for Veeva vault/Internal platform to ensure appropriate governance, processes (MLR), training and data integrity for digital content platforms along with data integration as required with other digital customer engagement platforms.

- Local platform owner for various content platforms such as the Digital Asset Management (DAM) platform and CANVAS for digital assets production.

- Responsible for Web Customer Experience

- Ensuring achievement of digital transformation metrics/KPIs

- Close collaboration with brand teams by understanding TA's needs and provide clear guidance regarding the relevant channels.

- Identify, assess, and execute innovative ideas, solutions and products related to digital content and customer experience

Key Skills:

- Experience in digital production and content best practices.

- Detailed understanding in MLR Process and Local Working Instructions for Content Approval

- Creative and technical expertise required to ensure clear briefing of Account Services on all production aspects required for digital asset development, testing, tagging, etc.

- Significant cross-platform understanding of content management systems to ensure smooth integration of digital assets and data across platforms (Veeva Vault, DAM, CANVAS)

Requirements:

- 8-10 years of experience in Digital Marketing

- 4-5 years of hands-on experience of handling agencies / clients for the premium brands and their media management/ paid media

- Good knowledge of all different digital marketing channels

- Good knowledge and experience with online marketing tools and best practices

- Familiarity with e-commerce / SEO/ SMO/ Google Ads

- Critical thinker and problem-solving skills

- Sense of ownership and pride in your performance and its impact on a company's success

- Team player

- Good time-management skills

- Great interpersonal and communication skills

- Preferably Master's degree in Marketing / Digital technologies/ Media Management or relevant field