Job Title: Associate Manager - Digital Marketing (Top Funnel & Data-Driven Performance)

Location: Bengaluru - Full-time

Experience Required:

5-6 years (Candidates with Amazon or Flipkart Ads experience preferred)

About the Role:

We are looking for a data-driven Digital Marketing Manager to lead top-funnel media and performance campaigns across eCommerce platforms like Amazon, Flipkart, FirstCry, and Quick Commerce.

This role is ideal for candidates who understand the intersection of digital media (Meta, Google, YouTube) and eCommerce performance marketing, and can derive category-level insights from dashboards like Amazon Pi, Vendor Central, and Flipkart Ads.

Key Responsibilities:

eCommerce Performance Analysis

- Deep dive into Amazon Pi, Vendor Central, Flipkart Dashboards, FirstCry Reports, etc.

- Track campaign performance, search trends, category growth, alternate purchases & repeat rates

- Derive actionable insights at category, subcategory, and SKU level

Digital Ad Campaign Management

- Plan, execute & optimize campaigns across Meta, YouTube, Google Search/Display, Programmatic

- Analyze Search Ads, Class 1 Ads, Sponsored Ads, PPA, DSP, etc. on eCom platforms

- Identify gaps in media plans and recommend budget shifts or creative enhancements

Problem Solving & Campaign Tuning

- Identify performance bottlenecks or under-leveraged opportunities

- Recommend campaign changes or new initiatives to counter competition or drive growth

- Own A/B testing, keyword tuning, and creative iterations

Reporting & Cross-Functional Collaboration

- Create weekly and monthly dashboards for internal review

- Liaise with media agencies, e-commerce partners, brand teams, and content/creative teams

- Benchmark against competition and stay updated on platform trends & algorithm changes

Ideal Candidate Profile:

- 5-6 years of experience in Digital Marketing with a strong eCommerce marketing orientation

- Hands-on experience with Amazon Pi, Vendor Central, Flipkart Ads Manager and other platform dashboards

- Strong command of Meta Ads, Google Ads (Search & Display), YouTube, and Programmatic Platforms

- Analytical mindset - must be proficient in deriving insights and making performance tweaks

- Prior experience working with or at Amazon, Flipkart, or eCom-focused agencies is a big plus

- Comfortable with Excel, dashboards, attribution models & funnel analysis

Bonus Skills:

- Experience with tools like SimilarWeb, Helium10, or Pacvue

- Exposure to running Quick Commerce activations (Zepto, Blinkit, Instamart)

- Basic understanding of consumer journey mapping in eCom

Why Join Us?

- Work on India's No. 1 BabyCare Brand with top tier eCom visibility

- Manage - 20 Cr+ digital budgets

- Shape full-funnel performance strategy across baby care subcategoriesJob Title: