HiLabs - Senior Marketing Manager

Senior Marketing Manager

Responsibilities:

Branding & Messaging:

- Define and evolve HiLabs' vibrant brand identity, tone of voice, and messaging across all platforms

- Ensure consistent and compelling positioning across all channels-website, social media, collateral, media, and beyond!

Content & Thought Leadership:

- Drive an engaging content strategy across various formats (blogs, whitepapers, case studies, videos, decks, podcasts, and more!)

- Collaborate with product, sales, and leadership teams to craft narratives tailored to resonate with US payer executives

- Manage the content calendar while actively contributing to writing, editing, and publishing

GTM & Campaign Execution:

- Own the end-to-end GTM plans for exciting product launches, webinars, events, and strategic partnerships

- Build, run, and optimize integrated marketing campaigns designed to generate and nurture leads

- Transform marketing insights into actionable plans that elevate awareness and pipeline growth

Performance Marketing & Analytics:

- Execute dynamic digital campaigns (email, paid search, retargeting, social, and more) while tracking performance metrics

- Leverage data to refine messaging, optimize conversions, and report ROI to stakeholders

- Manage SEO/SEM strategies in collaboration with agencies or internal teams

Team & Tools:

- Work closely with sales, design, product, and leadership to align marketing with overarching business goals

- Maintain and optimize our marketing stack (Hubspot, Trello, WordPress, Canva, Google Analytics, etc.)

- Drive automation, workflows, lead scoring, and campaign tracking within Hubspot CRM

Requirements:

- 7-10 years of proven experience in B2B SaaS marketing with ownership across content, brand, and performance

- Strong storytelling ability with a knack for crafting messages that captivate executive-level audiences

- Deep understanding of demand generation, inbound/outbound marketing, and ABM strategies

- Strong grasp of tools like Hubspot, Trello, Google Analytics, SEO platforms, and LinkedIn Campaign Manager

- Excellent writing and verbal communication skills

- Bachelor's degree in marketing, business, communications, or a related field

- Preferred: MBA from a reputed institute

Bonus If You Have:

- Experience working in high-growth startups or scaling marketing teams from the ground up

- A personal passion for healthcare innovation, AI, or data-driven transformation

- Familiarity with graphic or video editing tools (e.g., Canva, Adobe Premiere, Descript)