HiLabs - Senior Marketing Manager

Role Summary:

As a Marketing Manager, you will be at the forefront of shaping and elevating the brand. From strategizing to amplifying, you'll play a pivotal role in amplifying our reach and impact. Were looking for efficient folks who are willing to act as a bridge between the brand and our audiences governing, curating, and monitoring every single communication.

Key Responsibilities:

- Oversee multi-channel campaigns, including content marketing, email nurturing, paid advertising, webinars, and SEO, to build brand awareness and fill the sales funnel.

- Oversee the creation of compelling content across multiple channels, including digital, social media, email, and traditional media.

- Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and innovation.

- Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI on campaigns.

- Collaborate with sales, product, and design teams to align marketing efforts with overall business goals.

- Monitor and report on the performance of marketing campaigns, using data and analytics to optimize strategies and inform decision-making.

- Stay up to date with industry trends and emerging technologies to keep our marketing efforts cutting-edge.

- Represent the company at industry events, conferences, and networking opportunities to build brand presence.

Requirements:

- At least 5 years of experience in marketing, with a minimum of 3 years in a SaaS companies.

- Excellent written and verbal communication skills with a keen eye for detail.

- Proactive and result-driven approach with the ability to multitask and thrive in a fast-paced environment.

- Strong interpersonal skills and the ability to build and maintain relationships with external & internal stakeholders.

- Prior experience in Middle East and SEA markets would be bonus.

- Proven track record of developing and executing successful marketing campaigns that drive business results.

- Strong understanding of content marketing.

- Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, or similar

platforms) to track performance and derive actionable insights.

- Creative problem-solver with a strategic mindset and attention to detail.

- Passion for staying ahead of marketing trends and adopting innovative approaches.