HiLabs - Senior Manager - Marketing

Description:

We are seeking a seasoned and strategic Senior Marketing Manager Product and Growth with 12-16 years of experience in B2B SaaS product marketing, pre-sales enablement, and demand generation.

This is a senior individual contributor role that will bridge product, sales, and marketing functions to drive growth and competitive differentiation in the healthcare AI/ML space.

The ideal candidate will be hands-on, data-driven, and adept at collaborating cross-functionally with product, sales, content, and design teams to execute GTM strategies, empower sales teams, and deliver measurable pipeline impact.

The Core Responsibilities For The Job Include The Following:

Product Marketing and Sales Enablement:

- Define product positioning and messaging for HiLabs' portfolio to resonate with target healthcare audiences.

- Develop sales enablement materials, including sales decks, pitches, brochures, and battle cards (in collaboration with product, content, and design teams).

- Conduct enablement sessions to train sales teams on new features, differentiators, and market trends.

- Act as a subject matter expert (SME) during key growth conversations and pre-sales cycles to support both new business and expansion within existing accounts.

- Own win/loss analysis and translate insights into actionable recommendations for product and sales teams.

Demand Generation And GTM Execution:

- Partner with sales and marketing leadership to design and execute inbound and outbound campaigns that generate a qualified pipeline.

- Lead a metrics-driven marketing culture, with ownership of MQL, SQL, pipeline influence, and ROI.

- Oversee digital marketing strategies, including SEO/SEM, paid, retargeting, and account-based campaigns.

- Support webinars and strategic events to engage healthcare payer executives and enterprise SaaS buyers.

- Use analytics and reporting to monitor funnel performance, optimize campaigns, and inform strategy.

- Collaborate with leadership on pricing, packaging, and GTM models to support revenue growth.

Cross-Functional Collaboration:

- Work closely with Product Management to align product marketing, lead generation efforts, and GTM execution.

- Collaborate with Sales on pitches, differentiation strategies, and account-level enablement.

- Partner with Content and Design teams for collateral creation and campaign execution.

- Coordinate with Customer Success to capture customer feedback and success stories to strengthen positioning.

Requirements:

- MBA from a top-tier university (required).

- 12-16 years of proven experience in B2B SaaS product marketing, pre-sales enablement, and demand generation.

- Strong expertise in product marketing: defining positioning, messaging, and GTM strategies that resonate with enterprise buyers.

- Demonstrated success in pre-sales enablement: partnering with sales teams to build decks, pitches, battle cards, and equip teams for competitive differentiation.

- Strong understanding of enterprise SaaS sales and marketing motions.

- Proven ability to design and execute sales enablement programs that drive measurable impact.

- Experience in running and partnering on demand generation initiatives to build and accelerate pipelines.

- Hands-on expertise with marketing and analytics tools: HubSpot, LinkedIn Campaign Manager, Google Analytics, CMS, and other standard marketing tech stack (required).

- Adept at collaborating cross-functionally with product, sales, content, and design teams to execute GTM strategies, empower sales teams, and deliver measurable pipeline impact.

- Excellent storytelling, communication, and presentation skills with executive-level presence.

- Strong analytical skills with the ability to turn data into actionable insights.

- Proactive, self-starter, and able to thrive in a fast-paced, high-growth environment.