HiLabs - Content Marketing Manager

Job Title: Content Marketing Manager.

Job Location: Pune.

Experience: 3-5 years.

Job Summary:

- We are seeking a motivated and experienced Content Marketing Manager to join our team.

- The ideal candidate will have a strong background in content strategy and creation for B2B SaaS audiences.

- This role will be responsible for creating strong first impressions with target customers, articulating both HiLabs value and differentiation.

- The Content Marketing Manager will need to be (or become) a subject matter expert on the US healthcare industry and speak the language of US healthcare executives, operations leaders, and IT professionals.

- This role will own and maintain the content calendar across formats with the express remit of attracting new customers and engaging our communities.

- The candidate will also manage website-related content (landing pages, product/solution pages, and SEO-driven web copy) and leverage AI tools to create, scale, and optimize content efficiently.

Responsibilities

- Develop a comprehensive content strategy to achieve marketing goals.

- Plan and manage a sustainable content calendar across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy, and website content.

- Identify content gaps and generate content that will grow reach, engagement, and demand.

- Create content streams across corporate marketing, product marketing, and executive brand building.

Execution & Management

- Write and edit high-quality content optimized to perform for each format and channel, with a strong focus on website and digital channels.

- Develop a compelling and consistent voice for the brand and provide internal education to propagate that voice.

- Collaborate and drive outcomes with Product, Sales, Customer Success, and Design teams.

- Oversee content processesfrom idea to archiveand establish best practices.

- Scale the content program by leveraging coworkers, AI-powered tools, and automation platforms.

Performance Analysis & SEO

- Track, evaluate, and report on content and channel performance.

- Use SEO tools to ensure best practices are followed across all content.

- Iterate based on insights to improve future content effectiveness.

Desired Profile

- 3-5 years of experience in content strategy, editorial planning, and production for B2B SaaS organizations.

- History of measurable results across channelswebsite, blog, social media, PR, thought leadership, and sponsored content.

- Exceptional writing, editing, and storytelling skills, with a portfolio of published work.

- Demonstrated success in driving content that generates traffic, leads, or engagement.

- Solid understanding of SEO, digital marketing metrics, and content management systems (CMS).

- Experience co-creating content with technical experts and executives.

- Excellent project management and communication skills.

- Ability to manage and execute a content calendar independently.

- Comfort with using AI tools for content creation, optimization, and analysis.

Preferred Qualifications

- Exposure to or prior knowledge of the U.S. healthcare industry.

- Familiarity with marketing automation and analytics tools.