Role Overview:

- We are seeking a Staff Product Manager - AI (Growth) to drive adoption, engagement, and revenue across HighLevel's AI product suite. This role is responsible for ensuring AI products are discoverable, valuable, sticky, and monetizable across millions of businesses.

- You will focus on user-facing AI experiences, activation loops, pricing and packaging, GTM strategy, and growth experimentation to maximize business impact from AI.

Key Responsibilities:

AI Growth Strategy & Vision:

- Define the AI growth strategy aligned with HighLevel's revenue, retention, and expansion goals.

- Identify where AI can most meaningfully move core business metrics across segments and verticals.

- Translate AI capabilities into clear user value propositions.

Adoption, Activation & Monetization:

- Own AI adoption funnels: discovery - activation - depth - retention - expansion.

- Design onboarding, prompts, defaults, and in-product education to drive AI usage.

- Partner with pricing and GTM teams on AI packaging, trials, and monetization strategies.

- Optimize conversion to paid AI offerings and expansion across accounts.

Experimentation & Analytics:

- Define and track AI growth metrics including activation rates, WAU/MAU, retention, depth of usage, and revenue contribution.

- Run experiments across UX, pricing, messaging, and feature access.

- Use data and qualitative insights to continuously refine growth strategy.

Product Launch & GTM:

- Lead AI product launches with strong positioning and storytelling.

- Collaborate with marketing, sales, support, and customer success to drive adoption.

- Translate complex AI capabilities into simple, outcome-focused narratives for users.

Market & Competitive Intelligence:

- Stay deeply informed on AI product trends, competitors, and emerging use cases.

- Identify gaps and opportunities to differentiate HighLevel's AI experiences.

- Feed market insights back into product and platform strategy.

Success Metrics:

- AI product adoption and engagement across the customer base

- Revenue and expansion driven by AI products

- Retention and stickiness of AI-enabled accounts

- Effectiveness of AI onboarding and activation

- Speed and impact of AI growth experiments

Stakeholder Communication:

- Regularly communicate product strategy, decisions, milestones, and insights to stakeholders and executives.

- Provide guidance to teams working across functions and divisions, ensuring organizational alignment.

- Be the subject matter expert on AI use cases, product development, and market fit across the org.

Qualifications:

- 10+ years of product management experience, ideally in growth or monetization roles.

- Proven track record of scaling SaaS products through adoption and revenue.

- Highly data-driven with experience running experiments and funnels.

- Deep familiarity with AI technologies such as LLMs, NLP, ML models, agent builders, and chat/voice bots.

- Understanding of how AI integrates into SaaS environments and how SaaS ecosystems work.

- Strong track record in leading cross-functional teams in agile environments.

- Excellent product sense, GTM collaboration skills, and communication capabilities.

What We're Looking For:

- Domain Knowledge: A strong grasp of AI technologies and their practical applications in SaaS workflows and customer use cases.

- Strategic Thinking: Ability to drive complex product strategies that align user value with business growth and IPO readiness.

- Analytical Rigor: Strong analytical thinking and ability to use data and experimentation to inform decisions.

- User-Centric Mindset: Deep empathy for users, with a passion for solving real-world problems using intuitive and intelligent product experiences.

- Bias for Action: Operates with urgency, adapts quickly, and thrives in ambiguity.

- Communication Excellence: Can clearly articulate product strategy, decisions, and trade-offs to both technical and non-technical audiences.

- Ethical Leadership: Ensures AI development is aligned with compliance, ethical standards, and responsible innovation.