HighLevel - Senior Product Manager - AI Growth

Senior Product Manager - AI Growth (8-12 yrs)

Product / Project Management - Product Management

Product Management:

- We are hiring a Senior Product Manager - AI Growth to drive adoption, engagement, and monetization across HighLevel's AI product suite.

- This role is designed for builder PMs who combine strong product instincts with hands-on execution.

- You will operate as a Team of One product owner responsible for identifying growth opportunities, shipping experiments, and building AI-powered experiences that increase product usage and revenue.

Your responsibilities will be across the following functions:

AI Growth Strategy:

- Identify where AI can most meaningfully improve activation, retention, expansion, and revenue.

- Translate AI capabilities into clear user value and growth loops.

- Define the roadmap for AI-driven adoption across HighLevel products.

Activation and Adoption:

- Own the AI usage funnel: discovery, activation, depth, retention, and expansion.

- Design onboarding, prompts, and product experiences that make AI features easy and valuable to use.

- Improve AI discoverability and engagement across the product.

Experimentation and Growth Engineering:

- Run rapid growth experiments across UX, pricing, feature access, and messaging.

- Prototype experiments using AI development tools and lightweight coding frameworks.

- Partner with engineering to scale successful experiments.

Monetization and Pricing:

- Identify opportunities to monetize AI capabilities through pricing, packaging, and usage-based models.

- Partner with GTM teams to launch and iterate on AI offerings.

Analytics and Insights:

- Define metrics, including activation, WAU/MAU, feature depth, and expansion revenue.

- Instrument events and analyze funnels to guide iteration.

Expected outcomes:

- Increased adoption of AI features.

- Higher engagement with AI workflows.

- Revenue growth driven by AI products.

- Faster experimentation cycles.

- Build and ship products.

- Prototype ideas and move quickly from concept to product.

- Leverage AI tools, automation, and code to accelerate product development.

Minimum Qualifications:

- 8-10 years of product management experience.

- Experience working on growth, adoption, or monetization problems.

- Experience shipping AI-powered features or products.

- Strong data-driven decision making.

Preferred Qualifications:

- 1-2+ years of hands-on coding or prototyping experience.

- Experience with LLM APIs, AI tools, or agent frameworks.

- Familiarity with SaaS growth loops and product-led growth.

- Portfolio, GitHub, or prototypes demonstrating builder capability