Hevo Data - Specialist - Account Based Marketing

About Hevo Data

Hevo Data is a no-code data pipeline platform trusted by 2,000+ global data teams. We make data movement reliable, real-time, and predictable for businesses, powering their analytics, AI, and business growth.

We're looking for a driven ABM Specialist to design and execute personalized marketing programs targeting high-value accounts. This role will work closely with sales, content, and growth teams to deliver impactful campaigns that drive engagement and accelerate pipeline.

Role and Responsibilities

- Partner with Sales and Growth teams to identify and prioritize target accounts.

- Plan and execute multi-channel ABM campaigns (email, LinkedIn, ads, content syndication, webinars, events).

- Develop personalized content and messaging tailored to key personas (data engineers, analytics leaders, BI teams etc.).

- Manage account intelligence and research to uncover needs, pain points, and buying triggers.

- Use marketing automation, CRM, and ABM platforms to orchestrate and measure campaigns.

- Track and report on engagement, influence, and pipeline impact at the account level.

- Collaborate cross-functionally to ensure seamless sales and marketing alignment.

What We're Looking For

- 5+ years of experience in B2B SaaS marketing, with at least 3 years in ABM/demand gen.

- Proven ability to execute and drive results from ABM campaigns, especially in mid-market segment.

- Strong understanding of account segmentation, buying journeys, and personalization strategies.

- Hands-on experience with HubSpot, Salesforce, LinkedIn Campaign Manager, and other ABM tools (e.g., Demandbase, 6sense, RollWorks).

- Excellent project management, communication, and cross-team collaboration skills.

- Metrics-driven mindset with a track record of delivering pipeline growth from ABM programs.

- Strong grasp of buyer journeys in tech/data infra markets.