Heritage Foods - Brand Manager

About:

- This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth.

- They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

- The goal is to increase sales and profitability of milk & milk products business by focusing on marketing and innovation.

- Building portfolio with sub brands catering to the consumer needs, focused marketing campaigns to drive category sales and launching new products .

- Must have experience in FMCG/Food industry.

Responsibilities:

- Brand positioning and consumer insights

- Develop and execute 360 degree marketing plans

- Translate brand elements into plans and go-to-market strategies.

- Monitor market trends, research consumer markets, and competitor activities

Qualifications:

- Post Graduate or equivalent in Marketing from premium institutes

- 8-10 years' brand management or marketing experience in FMCG is must