Role Summary:

- As part of sales and marketing team, involved in implementing sales strategies, creating value propositions and in various operational activities required to achieve sales goals and achieve a minimum yearly target.

- Identifying marketing opportunities and developing sales leads.

- Pitching technical sales proposals to potential clients

- Exceptional ability in negotiating sales deals, contracts, and service agreements.

- Developing a sales strategy and achieving sales targets.

- Tracking sales targets and documenting sales performance metrics.

- Ensuring competitiveness by analysing and researching industry trends.

Responsibilities:

CRM/Lead Generation:

- Identifies opportunities, produces leads and schedule meetings with the emphasis on high quality leads

- Develops & delivers creative pitches and propositions aimed at specific customers

- Proactively follows up leads generated and takes initiative to identify and follow up opportunities with companies who are not already on the database

- Works closely with the marketing team in client research to achieve sales objectives

- Maintains status and evaluation reports and provides input to reviews and future recommendations for marketing

- Liaises effectively with all departments to ensure customer requirements are met

- Contributes to the team performance by sharing and implementing best practices

Business Development:

- Identify and pursue new business opportunities in the US healthcare market, including healthcare providers, payers, and health tech companies.

- Develop strategies to target potential clients and key decision-makers, leveraging industry contacts, referrals, and market research.

- Meet or exceed sales targets, quotas, and KPIs established by the company.

- Prepare regular sales reports and forecasts, providing insights into pipeline progress, potential challenges, and strategic adjustments.

Email Marketing:

- Understands the business objectives of marketing activities and undertakes on the most appropriate email marketing activity in a planned manner

- Works with other teams to devise creative and innovative email marketing campaigns in line with the overall digital marketing campaign

- Uses database segmentation and targeting as effectively as possible

- Tracks the success of email marketing activity through analytics and benchmarking and provides detailed reports to managers

Research:

- Research and keep the current list of prospects and customers updated

- Research on various events, conferences to help planning and participation decisions

- Research on new leads and organization profiles, in preparation for sales calls

- Monitor competitive offerings and market shifts to adapt sales strategies and maintain a competitive edge.

Critical Success Factors for the role:

- Demonstrates ability to design and develop campaigns using insights to create inspirational and informative e mail campaigns making a valuable contribution to the achievement of the marketing team objectives

- Ensures that email marketing targets are understood and works with the Marketing team to develop and deliver the email strategy to deliver against targets

- Ability to generate leads and build a good sales pipeline

- Ability to patiently follow up on leads

- Running innovative campaigns to attract prospects

Entry Requirements:

Qualification: MBA, with Sales or Marketing

Business Development-8-12 years

Success factors at HealthAsyst:

- Research capability

- Knowledge of Healthcare domain

- Knowledge of Salesforce

- Understanding of organization's sales process

- Team Work

- Attention to detail

- Process orientation

- Influencing skills