Heallo.ai - Marketplace Specialist

Strategic Planning: Develop and execute the annual marketplace strategy, identifying new channels, expanding geographic reach, and planning promotional calendars in alignment with overall business objectives.

- Pricing & Promotions: Analyze competitor pricing and market trends to set optimal pricing strategies.

- Plan and execute flash sales, discount offers, and seasonal promotions to maximize conversion and market share without compromising margin.

- Reporting & Analysis: Prepare detailed weekly and monthly performance reports, leveraging marketplace analytics to track key metrics (sales, conversion rate, ACoS/RoAS, return rates), providing actionable insights to senior management.

- Product Listing Management: Oversee the entire product listing lifecycle, ensuring product data, inventory counts, and pricing are accurate and synchronized across all platforms using listing tools or internal ERP systems.

- SEO & Content Optimization: Drive marketplace SEO (Search Engine Optimization) through continuous optimization of titles, bullet points, descriptions, and backend search terms to improve organic search rankings.

- A+ Content/Enhanced Brand Content (EBC): Develop and manage premium A+ content, store fronts, and high-quality imagery/video assets to enhance brand presentation and boost conversion rates.

- PPC Campaign Management: Plan, manage, and optimize Pay-Per-Click (PPC) campaigns (Amazon Sponsored Products/Brands, Flipkart Ads) to maximize RoAS (Return on Ad Spend) and control ACoS (Advertising Cost of Sales)