Heallo.ai - Influencer Marketing Manager

Job Description:

Key Responsibilities:

Strategy & Planning:

- Develop and implement the overall influencer marketing strategy aligned with brand objectives.

- Build and maintain an influencer marketing calendar with campaign timelines, milestones, and deliverables.

- Research and identify trends, platforms, and opportunities in the influencer/creator ecosystem to keep campaigns fresh and effective.

Campaign Execution:

- Collaborate with influencers to create compelling content (text, image, video) that resonates with the target audience.

- Manage day-to-day campaign operations, including influencer onboarding, content review, approval, and publishing schedules.

- Ensure brand guidelines and messaging consistency across all influencer content.

Relationship & Community Management:

- Identify, engage, and build long-term relationships with influencers, creators, and brand ambassadors across regions and platforms.

- Activate both new and existing influencer partnerships to amplify campaigns.

- Represent the brand professionally and positively in all influencer interactions.

Tracking & Analytics:

- Monitor campaign performance, including engagement, reach, conversions, and ROI.

- Maintain influencer trackers, databases, invoices, budgets, and campaign reports.

- Generate post-campaign reports and actionable insights for continuous optimization.

Skills & Qualifications:

- Bachelors degree in Marketing, Communications, or related field.

- Proven experience in outreach campaigns, influencer collaborations, and content marketing.

- Strong knowledge of social media platforms (Instagram, YouTube, TikTok, LinkedIn, etc.) and influencer trends.

- Excellent verbal and written communication skills.

- Strong project management, time management, and organizational skills.

- Ability to analyze data, track KPIs, and make performance-driven recommendations.

- Comfortable working in a fast-paced, dynamic environment.

Preferred Skills (Optional but Advantageous):

- Experience with influencer management platforms and analytics tools.

- Prior experience managing micro-influencer campaigns in India.

- Creativity in ideating innovative campaigns and engagement strategies.

- Knowledge of brand marketing and consumer behavior insights