Heallo.ai - Senior Content Creator

Description:

Key Responsibilities:

Content Development for ads:

- Create compelling and innovative narratives for ad-campaigns across digital media that connect our brand to customers.

- Understand health and science based insights and present in a way that is engaging and interesting on digital media.

- Delivering scripts that appeal for video ad-campaigns that appeal to our customers & stakeholders, and boost conversions.

- Understand performance and ROI metrics and continuously work to optimize based on audience insights.

Video Production & Execution:

- Lead the full production lifecycle: ideation, scripting, filming, working with editors, and publishing. Specifically, own the delivery of the entire video creative.

- Maintain a strong visual and narrative identity for the brand across platforms.

- Ability to experiment fast on user response on the content to continuously improve the ad library.

Team Leadership & Collaboration

- Collaborate closely with Marketing Analyst, Creative, and Design teams to align messaging and campaign objectives.

- Work with video editors, freelancers, and other department production leads.

Requirements:

- 5-8 years of experience in digital content production, including research, scripting, working with editors and final delivery of the digital media content.

- Strong expertise in storytelling, scripting, and understanding of shooting, and editing.

- Good understanding of social media algorithms, analytics, and audience growth strategiesincluding concepts like CTR, video Hooks, CAC etc.

- Experience in producing content across formatseducational but engaging that deliver high ROI for ad-spend.

- Ability to iterate fast and creativity to transform complex ideas into engaging visual stories.

Nice to Have:

- Prior experience working in the health+science field.

- Prior experience with consumer brands or in the D2C / beauty / wellness space.

- Knowledge of motion graphics, sound design, and color grading.

- On-camera experience or ability to direct on-screen talent